Canadian Influencer Sues Samyang for C$15 Million Over “Fire Chicken” Noodles, Sparking Viral Controversy

The saga unfolded over the past month. On July 31, Javeriah Wasim, an influencer with more than 100,000 followers, posted a video from a hospital bed, describing severe ulcerations that she said were the result of devouring the fiery noodles at least three times a week. “My stomach was literally burned through,” she told her audience, adding that the pain was “unbearable.”

A few days later, on August 5, the same creator posted a “fire noodle” recipe video, cheekily noting that she would explain why she continued to eat the product despite the ulcers and a looming lawsuit demanding C$15 million. The tone of the clip, which juxtaposed a cooking demonstration with a claim of “legal action,” drew immediate attention from commenters hungry for drama.

By August 16, Wasm​i had formally announced her intention to sue Samyang Foods, declaring that the lawsuit was “to seek justice for those who fell ill because of fire noodles.” She thanked a “legal team” for making the case possible and reiterated the astronomical sum she was pursuing. The next week, on August 22, she hinted that court filings would be submitted the following week but refused to reveal any documents, noting that a hearing had been postponed by a week.

The following day, the influencer posted a video that seemed to double‑down on the commercial angle: she warned that the spicy product would soon disappear from Canadian and U.S. store shelves, urging viewers to “buy them one more time before they officially vanish.”

Samyang Foods entered the fray on August 24, issuing a brief statement that labeled Wasim’s accusations as “groundless.” The company claimed there were “no lawsuits against Samyang Foods in North America, and no ongoing trials,” and cautioned that it could not confirm whether a lawsuit had been filed but not yet served. “We see no need to respond to such matters one by one,” a spokesperson added.

Public reaction has been overwhelmingly skeptical. Across Chinese platforms such as Weibo, as well as Western social‑media sites, users have ridiculed the notion that a bag of instant noodles could literally perforate a human stomach. Memes comparing the claim to suing a knife manufacturer for accidental cuts have proliferated, and many have accused Wasm​i of exploiting her health woes for financial gain. One commentator wrote, “I love hot chicken noodles, but I love 15 million Canadian dollars more,” echoing the influencer’s own tongue‑in‑cheek line and underscoring the perception that profit, rather than genuine injury, fuels the demand.

Nevertheless, the episode has ignited broader conversations about food safety, consumer responsibility, and the power of internet personalities. For the instant‑noodle industry, the episode threatens to tarnish the reputation of the spicy segment, prompting some analysts to warn that consumers may become more wary of product labeling and health warnings. Companies may feel pressure to tighten their public‑relations strategies and to revisit ingredient disclosures, especially concerning capsaicin levels and other irritants.

Health‑conscious observers see the story as a cautionary tale about the limits of indulgence. The repeated consumption of ultra‑spicy foods, they note, can exacerbate gastric issues, but the severity of Wasm​i’s claim—describing a “burned‑through” stomach—has many medical professionals questioning its plausibility.

The legal dimension adds another layer of intrigue. If the lawsuit is indeed filed, it could become a litmus test for product‑liability claims across borders, especially in cases where the plaintiff’s own behavior—regularly consuming a product known for its extreme heat—might be deemed contributory. Should the claim be dismissed as frivolous, it could feed a larger debate about the misuse of litigation to extract financial settlements in the age of influencer culture.

For now, no court documents have materialized, and Samyang Foods maintains that no legal action has reached them in North America. As the dispute hangs in the balance, the story continues to attract clicks, shares, and a steady stream of mockery, illustrating how a single influencer’s health grievance can capture global attention—especially when the stakes involve a sum large enough to make headlines in both Canadian dollars and Chinese yuan.