Privacy Policy for Trending on Weibo

This Privacy Policy describes how Trending on Weibo (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit the Site. For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Personal Information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

How do we use your Personal Information

We use your Personal Information to:

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

  • Show you personalised ads, in order to support the operation of Trending on Weibo

We use the Device Information that we collect to improve and optimize our Site.

Sharing your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above.

  • Google Adsense: for advertisment purposes in order to support the operation of the Site

  • Plausible Analytics: collects usage data such as page views and user counts. This data is used for generating insights into how Trending on Weibo is performing

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

Trending on Weibo itself does not retain any data related to you.

Changes

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@trendingonweibo.com

Last updated: July 24, 2023