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Food

In This Shanghai Bakery, You Choose Your Bread From a Photo

A new Shanghai bakery has replaced the bread on its shelves with photo cards — customers pick a card, pay, and staff fetch the loaf from the back — a small design fix that has lit up Chinese social media's endless argument over hygiene, packaging and whether retail novelty is out of hand.

A Mooncake Map of China: Regional Pride Is the Flavor of Mid-Autumn's Arms Race
Food

A Mooncake Map of China: Regional Pride Is the Flavor of Mid-Autumn's Arms Race

A gift box of mooncakes shaped like China's provinces, each with a matching regional filling — Sichuan pepper beef for Sichuan, cranberry for the northeast — has captured what 'involution' looks like in the country's most saturated gift market, as buyers complain the holiday's most famous pastry has become all packaging and no appetite.

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