Chinese Actress Zhao Lusi's Casual Endorsement Sends Small Kudzu Root Tea Brand Soaring
In a heartwarming turn of events, Chinese actress Zhao Lusi has inadvertently become the savior of a small kudzu root tea brand, showcasing the incredible power of celebrity influence in the age of live streaming. During a recent live broadcast, Zhao casually mentioned and highly praised the Sichuan kudzu root tea, a moment that would soon change the fate of the struggling brand.

7 August 2025
The impact of her words was immediate and astounding. The tea, known for its medicinal properties and unique flavor, saw an unprecedented surge in sales, with the brand's person in charge confirming that they sold a volume equivalent to "seven or eight years' worth of sales" in just one day following Zhao's endorsement. This remarkable turnaround was made all the more surprising by the fact that there had been no prior endorsement deal between Zhao Lusi and the tea brand, highlighting the organic and authentic nature of her recommendation.
The story has captured the hearts of the public, with an outpouring of support and sympathy for both Zhao Lusi and the tea brand flooding social media platforms. Netizens have praised Zhao for her unintentional yet impactful promotion, with many commending her genuine approach to recommending products she loves. There's a shared sentiment that her actions have not only boosted the tea's sales but also shone a light on the potential of live streaming to transform the fortunes of small businesses.
The tea brand's response to this unexpected windfall has been one of gratitude and relief. The person in charge expressed heartfelt thanks to Zhao Lusi, acknowledging the struggles the brand had faced before this sudden turn of events. Their statement has further endeared the brand to the public, portraying a story of hope and resilience that resonates widely.
This incident has sparked discussions on the impact of celebrity recommendations on consumer behavior and the agricultural products industry. Zhao Lusi's casual yet impactful endorsement has not only helped a small business thrive but also highlighted the potential for celebrities and influencers to support local economies and traditional products in a genuine and meaningful way.
As the dust settles on this heartwarming success story, the broader implications for the industry and society are becoming clear. This event has underscored the transformative power of social media and live streaming, opening up new avenues for marketing and sales that could benefit countless other small businesses and local specialties. It also raises important questions about industry norms and the responsibility of influencers, suggesting a need for clearer guidelines to ensure the authenticity and quality of endorsed products.
Looking ahead, the hope is that this story will inspire more celebrities and influencers to use their platforms for good, supporting local agriculture and small businesses through genuine, non-commercial endorsements. If this trend continues, it could herald a new era of socially responsible influencing, where the focus shifts from mere commercial gain to making a real difference in the lives of those who need it most.
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