Controversial Hiring of Star Du Xuzhong by Anhui E-commerce Company Leads to Unprofessional Live Streaming Marketing, Legal Implications

Title: Anhui E-commerce Company's Controversial Hiring of Star Du Xuzhong Leads to Unprofessional Live Streaming Marketing and Legal Implications

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23 November 2023

In a shocking turn of events, an e-commerce company in Anhui, China has made headlines for hiring star Du Xuzhong for a live streaming marketing event at a cost of 330,000 yuan, with sales reaching only 64.9 yuan so far. The move has sparked outrage among Weibo netizens and raised questions about the company's business practices and the legal implications surrounding such an arrangement.

The e-commerce company had hoped for a more professional live broadcast, as they have reportedly expressed dissatisfaction with the team's unprofessional behavior during the event. However, Du Xuzhong has claimed ignorance of any issues, which has led to a heated debate on social media platforms such as Weibo. The media company representing Du Xuzhong has defended the star and asserted that there were no issues with the contract.

Du Xuzhong's controversial background has further fueled public interest in this case. Rumors have circulated about his associations with a Myanmar fraud boss, his roles as a "bad guy" in movies, and involvement in dealing with real-life criminals. This has led to intense scrutiny of the star's professional conduct and ethics.

Weibo netizens have expressed their outrage over the company's decision to hire Du Xuzhong at such a high cost, with some questioning the company's motives and financial stability. One user commented, "Who is this company to invite a star for 330,000 yuan? Such responses can be made without promising quality. What is this company still here for?"

In response to the backlash, some legal experts have suggested that negotiations could potentially resolve the issue or that it may need to be taken to court if there is a clear breach of fairness. The case has sparked discussions about the potential risks and consequences involved when companies invest heavily in celebrity endorsements and marketing strategies.

This incident serves as a cautionary tale for businesses in China and beyond, highlighting the importance of thorough research and due diligence when dealing with high-profile individuals and celebrities. It's not just about signing a contract; it's also about ensuring that all parties involved are aware of their responsibilities and commitments.

In conclusion, the controversial hiring of star Du Xuzhong by an Anhui e-commerce company has led to unprofessional live streaming marketing and potential legal implications, sparking intense debate among Weibo netizens and raising questions about ethical business practices in China's competitive commercial landscape.