Controversy Over Lin Qingxuan's 1,700 Yuan Perfume Highlights Affordability and Value Concerns in China's Beauty Industry
The launch of the 1,700 yuan Lin Qingxian fragrance has sparked controversy among Chinese consumers on social media platform Weibo. Lin Qingxuan is a relatively unknown beauty brand in China, and its high-priced fragrance has raised questions about its value and affordability for average consumers.
14 November 2023
The perfume, named "Lin Qingxian," was introduced by the brand as part of their new line of luxury skincare products. The price tag of 1,700 yuan, equivalent to around $250 USD, has become a topic of discussion among Weibo users. Many netizens expressed disbelief at the high cost, questioning why such an expensive price tag was set for a fragrance that is typically sold in small bottles containing only tens of milliliters.
Some netizens compared the prices of foreign brands to domestic products, stating that while taxes contribute to the higher cost of foreign luxury goods, domestic products often use pricing tricks and low-quality ingredients to justify their high prices. This sentiment reflects an ongoing issue in China where consumers perceive domestic brands as exploiting customers for profit.
The affordability of Lin Qingxuan's essential oils was also a topic of discussion among Weibo users. While some appreciated the pleasant fragrance, others expressed their dissatisfaction with the high price tag and low affordability. The brand has been perceived as a WeChat business brand, which may imply that it lacks legitimacy or reputation in the market.
User reactions to the expensive perfume were mixed. Some found the fragrance pleasant but believed the cost was unjustified, while others expressed skepticism about the brand's legitimacy and quality. However, some users also pointed out that consumers should consider the value of luxury goods beyond just their price tag.
The Lin Qingxuan fragrance controversy highlights ongoing challenges faced by Chinese consumers in navigating a market dominated by both international and domestic brands. As domestic brands strive to compete with foreign brands, they often struggle to balance affordability and quality while maintaining consumer trust and reputation. This incident serves as an example of the complex dynamics at play in China's beauty industry, where consumers are increasingly discerning and vocal about their purchasing choices.
However, not all comments were inflammatory or expressing dissatisfaction. Some users expressed understanding towards the brand's pricing strategy, arguing that luxury products often come with a higher price tag due to the quality of ingredients and expertise used in their production. They also mentioned that fragrance is a personal preference, and what may be too expensive for some could be worth it for others who appreciate its scent or the brand's image.
In conclusion, the launch of Lin Qingxuan's 1,700 yuan fragrance has sparked an intense conversation among Weibo users about the value and affordability of luxury goods in China's beauty industry. While some consumers appreciate the pleasant scent, others have questioned the high price tag and perceived lack of legitimacy of the brand. This incident underscores the ongoing challenges faced by domestic brands competing in a crowded market and serves as an example of the diverse reactions to luxury goods among Chinese consumers.
