Deer Hai earned over 30 million in half a year
Deer Hai Earns Over 30 Million Yuan in Half a Year: The Weibo Reactions

18 October 2023
In recent news, Lingda Le has been causing quite the stir on Chinese social media platform, Weibo. According to Daily People's report, this brand has accumulated Gross Merchandise Value (GMV) exceeding 100 million yuan over the past half year. This figure is calculated using an industry standard profit rate of 30%, resulting in a staggering income of over 30 million yuan for Lingda Le within just six months.
The news has sparked multiple reactions from Weibo netizens, with some expressing confusion at the rapid success of Deer Hai. One user said, "People have their own names; why do they have to stumble on others' names? I thought it was Lu Han. I just clicked to take a look, remember using your own name next time." This comment hints at a widespread issue in China where individuals often gain popularity and wealth by mimicking successful personalities or trends, rather than creating their own unique content.
Other netizens have expressed mixed opinions on the live streaming marketing industry. One user suggested introducing compulsory education on live streaming from an early age and certifying candidates before they start their career as live streamers. This comment reflects a common concern about the quality of hosts on live streaming platforms, with some feeling that anyone can become a host simply because of popularity rather than talent or effort.
Some users have drawn comparisons between Deer Hai's income and that of popular singer Lu Han. One user pointed out, "Is this making more than Lu Han? In terms of net income, they might not be any different from Lu Han..." This remark implies that the focus on wealth in China often results in social tensions as ordinary people work hard every day to keep up with others' successes.
However, other netizens have shown support for Deer Hai and their rapid rise to fame and wealth. One user expressed admiration, saying, "Coolly resembling an individual, with such a large impact. It must be said that the person is really putting in efforts. Opportunity always favors those who are prepared and willing to work hard!" This comment highlights the importance of effort and preparation in achieving success, and it serves as a reminder to followers to strive for their own goals rather than simply trying to imitate others.
In conclusion, the news about Deer Hai's income has sparked a variety of reactions from Weibo netizens, ranging from confusion and criticism to admiration and support. The incident not only reflects the intense competition in China's live streaming marketing industry but also emphasizes the importance of individual effort and preparation in achieving success. As social media continues to play a significant role in shaping public opinion and influencing consumer behavior, it remains to be seen how this news will impact Lingda Le's future as well as the broader industry landscape.