Dilraba Dilmurat Lands Consecutive “Golden September” Covers on Harper’s Bazaar China, Sparking Fan Frenzy】

The “Golden September” label, or “金九,” is a term of art in the fashion industry that denotes the September issue of a magazine—traditionally the most important and lucrative edition of the year, when advertisers launch their spring‑summer campaigns and the industry showcases its biggest names. Landing the cover of a “金九” issue is a badge of prestige, and Dilraba’s repeated presence on these pages has cemented her status as one of the era’s most influential style icons. In fact, she has become the first actress born in the 1990s to secure a consecutive string of “金九” covers, a feat insiders refer to as “金九连庄” (a “golden September” streak).

The visual narrative of the new Bazaar spread leans heavily into a fantasy‑adventure motif. Promotional teasers on Chinese micro‑blogging platform Weibo hinted at an “Adventure Theater” (冒险剧场) and a “Bazaar Theater” (芭莎剧场) concept, framing the photo shoot as a theatrical journey. The result is a series of images that blend high‑fashion elegance with a sense of daring exploration—an aesthetic that resonated instantly with the actress’s massive online following. Fans flooded the hashtag #嘻嘻迪, celebrating the “cool little wings” (酷酷滴小翅膀) that the campaign’s visual language suggested, and dubbing the whole effort “热巴金九嘻嘻迪,” a phrase that stitches together Dilraba’s nickname (热巴), the “Golden September” moniker, and the affectionate “Xixidi” tag.

Beyond the stylized set pieces, the cover also showcases Dilraba’s partnership with luxury jeweler Mikimoto. She wears a selection from the brand’s M Collection pearl line, a series that emphasizes classic elegance with a modern twist. The choice of Mikimoto’s pearls—an emblem of timeless sophistication—underscores the actress’s growing clout in the high‑end fashion arena, where her image is now synonymous with premium accessories and upscale branding.

The public response has been overwhelmingly positive. Within three days of the issue’s release, the cover trended on Weibo, with the phrase “连登金九说来就来！” (“The Golden September streak continues, as expected!”) echoing through fan comments. Many highlighted Dilraba’s “stunningly beautiful” presence, noting that the “pink rose” (粉玫瑰) tones of her makeup and wardrobe added a fresh, youthful vibrancy to the traditionally austere September aesthetic. Critics have also praised the campaign’s ability to blend commercial appeal with artistic storytelling, a balance that has historically been difficult to achieve in the fast‑paced world of fashion publishing.

While the cover dominates current headlines, Dilraba’s schedule promises further high‑profile appearances in the coming months. On July 12, 2025, she is set to premiere the period drama “Sword and Rose” (利剑玫瑰), a collaboration with actor Jin Shijia that is already generating buzz for its intricate production design and complex character arcs. The series will transition to an online platform on August 10, 2025, expanding its reach to a global audience and reinforcing Dilraba’s cross‑media appeal. Industry insiders see these projects as a strategic extension of her brand, positioning her not only as a fashion muse but also as a versatile actress capable of anchoring major television productions.

The convergence of Dilraba’s fashion achievements and her upcoming screen ventures illustrates a broader trend in Chinese popular culture: the seamless integration of celebrity across multiple entertainment domains. Her “金九” covers function as both a personal accolade and a commercial engine, driving magazine sales and advertising revenue while simultaneously amplifying her visibility ahead of the drama’s launch. In turn, the success of “Sword and Rose” is likely to feed back into her fashion cachet, creating a virtuous cycle that keeps her at the forefront of both industries.

In sum, “热巴金九嘻嘻迪” is more than a catchy phrase; it encapsulates a moment where Dilraba Dilmurat’s star power, sartorial influence, and fan‑driven enthusiasm intersect. The “Golden September” cover of Harper’s Bazaar not only reaffirms her position as a leading figure in Asian fashion but also sets the stage for a summer of high‑visibility projects that will keep global audiences watching. As the industry continues to celebrate her “cool little wings” and the whimsical spirit of “Xixidi,” one thing is clear: Dilraba’s ascent shows no signs of slowing, and the next chapter of her career promises to be as vibrant and dynamic as the September spreads that have come to define her brand.