Electric SUV Maker Li Auto Sparks Controversy with Daring Crash Test Against Rival's Truck

However, the test has ignited a firestorm of backlash, particularly from Dongfeng Liuzhou Motor (Chenglong Truck), who accused Li Auto of misleading consumers and infringing on their brand rights. Chenglong Truck's strong reaction included accusations of being "set up" and claims that the test was unauthorized and non-compliant, especially since it utilized an older model of their truck. The situation escalated further with reports suggesting that Dongfeng Liuzhou Motor is considering legal action, highlighting the seriousness of the allegations and the potential impact on brand reputation and consumer trust.

In response to the growing controversy, Li Auto issued a statement on August 3, 2025, clarifying that the purpose of the test was solely to verify and enhance the i8's passive safety performance. The company expressed regret over any misinterpretation that the test was intended to evaluate the quality of the Chenglong brand. Concurrently, the China Automotive Technology and Research Center (CATARC), the third-party organization responsible for conducting the test, released a statement confirming that the project was exclusively for verifying the Li Auto i8's safety and not an assessment of other brands.

Despite these clarifications, the incident has sparked significant public and social media discussion, with opinions ranging from understanding Li Auto's intent to questioning the ethics and impact of such testing methods. The debate has raised broader questions about automotive safety testing standards, brand reputation, and fair competition within the industry. As consumers and industry observers follow the ongoing exchange between Li Auto and Chenglong, the controversy continues to resonate, highlighting the delicate balance between showcasing safety advancements and maintaining industry integrity.

The key themes emerging from this incident revolve around the transparency and methodology of safety testing, the implications for brand perception, and the importance of maintaining consumer confidence. The automotive industry is under constant scrutiny, and as this event illustrates, the actions of one company can quickly escalate into a broader debate affecting the entire sector. As the story continues to unfold, it underscores the challenges manufacturers face in demonstrating the safety of their vehicles without compromising industry relationships or consumer trust.