Embracing Dreams: ROEWE's #荣威D7锦绣三万里 Campaign Ignites Inspiration
In the bustling world of Chinese social media, a recent campaign by the automotive brand ROEWE has caught the attention of netizens with its #荣威D7锦绣三万里 hashtag. The campaign, which spans from December 22, 2023, to January 10, 2024, invites users to share their personal dreams and stories of success under the theme "心怀锦绣，锐意进取."
25 December 2023
One user, a mother of twin children, recounts her journey from a hectic life of balancing family and work to a more leisurely retirement, where she now dreams of becoming a beacon of positivity and influence. Another shares their passion for travel and the outdoors, hoping to one day drive the ROEWE D7 to explore the world's wonders.
The campaign also highlights the brand's commitment to innovation and quality, with the introduction of the ROEWE D7 DMH, an electric sedan that has impressed with its long-distance capabilities and stylish design. Netizens have expressed their support for the brand, citing the D7's attractive appearance and status as a leading Chinese automotive brand.
As the campaign progresses, users are encouraged to create and share videos showcasing their unique dreams and how they plan to achieve them. The videos are then evaluated based on quality and engagement, with the top 15 submissions receiving cash prizes from ROEWE.
The campaign's rules are clear: submissions must be original and free from negative or offensive content. Each user is limited to one prize, regardless of how many platforms they post their video on. The legal terms state that ROEWE reserves the right to interpret and enforce the rules as they see fit.
The #荣威D7锦绣三万里 campaign has sparked a flurry of activity on social media, with users sharing their aspirations and visions for the future. It serves as a reminder that even in the midst of everyday life, every individual has the potential to achieve something extraordinary.