The Great Debate: Exploring the E-Commerce War Between Li Jiaqi and JD Procurement
The Weibo community has been abuzz with heated debates over Li Jiaqi's response to JD procurement's recent announcement that his live shopping platform is now offering discounted prices for the same products Li Jiaqi sells in his live broadcasts. Li Jiaqi, a popular Chinese e-commerce livestreamer known for his enthusiastic product endorsements and witty banter, has been accused of being too expensive and setting unfairly high fees compared to other platforms like Jeff Lee's.
26 October 2023
One netizen commented that the commercial war between JD procurement and Li Jiaqi seems to mock those who are more rational in their consumption choices. This sentiment was shared by many, with some arguing that people only care about convenience and affordability when buying products during a live broadcast, as long as the items are of good quality.
However, not everyone shares this view. Some Weibo users criticized Li Jiaqi for his high prices and fees, accusing him of being too expensive compared to other platforms like Jeff Lee's. One netizen likened Li Jiaqi to a green onion, suggesting that he has made no significant contributions to reducing prices during the past six months.
There were also concerns raised about his behavior during the COVID-19 pandemic. One user pointed out that Li Jiaqi had promised to support local women in Wuhan and open a special session for them during the height of the crisis, questioning why he didn't deliver on these promises. Another netizen lamented the bitterness and misinformation prevalent nowadays, blaming it on the widespread influence of fragmented information due to advanced internet technology.
While Li Jiaqi was absent from live streaming for some time, his competitors did not lower their prices, demonstrating that they valued the opportunity he provided during his absences. However, a netizen named "Sanjia" stood out with its rational analysis of the situation. Sanjia argued that while it's true there are problems in product understanding, industry knowledge, and after-sales service in Li Jiaqi's live studio, these issues can be improved upon.
On the other hand, some netizens praised Li Jiaqi's strength and influence in the e-commerce industry. One user admired how he could monopolize the entire beauty industry and even influence global brand prices in China, further cementing their faith in his abilities. However, others felt that people were unfairly targeting him during his absence and ridiculing him without cause.
The tension between Li Jiaqi and other platforms like Jeff Lee's continues to escalate, with some calling for a public showdown between them. Despite this, many netizens remain indifferent towards buying from Li Jiaqi's live broadcast room, arguing that they have never felt the need to purchase anything from him before.
In response to the ongoing debates, YSL brand representatives were perplexed about their sudden shift in brand tone during one of Li Jiaqi's live broadcasts, which some netizens saw as a lowbrow move, turning a reputable brand into roadside goods.
The Weibo community seems to be divided on the issue, with some praising Li Jiaqi's accomplishments and others criticizing his practices. Despite the controversy, it's clear that Li Jiaqi has had a significant impact on the e-commerce industry. However, only time will tell if he can successfully navigate these challenges and maintain his position in this competitive landscape.
