Internet Celebrity Xiao Ying Sparks Controversy with Anti-Mistress Rant During Live Stream
The recent incident of internet celebrity Xiao Ying berating a "小三" (a term used to describe a mistress or a third party in a romantic relationship) during a live streaming session has ignited widespread discussion and debate. The controversy began when Xiao Ying explicitly stated during her live broadcast that she does not allow "小三" to purchase the food products she endorses, expressing her disdain for their behavior. She categorically denied the possibility, stating her dislike for the behavior of "小三" and their role in breaking up families, saying "小三坚决不能吃,你吃了我都要从嘴里面给你扒出来。小三不准下单,服了好端端的干嘛去当小三?我真的很讨厌!当小三就是会破坏别人家庭的,所以我真的很讨厌."

11 May 2025
Xiao Ying, known for her depiction of rural life and her evolution from a diligent rural woman to a successful internet celebrity, has been no stranger to controversy. Previous criticisms included allegations of sensationalism and negative reports about her personal life, such as sending her child away for adoption. Despite these, she has managed to accumulate a large following and achieve success in the live streaming and e-commerce sector. The reaction of the public towards this incident reflects the broader societal attitudes towards morality and commerce, with some applauding Xiao Ying for taking a stand against what they see as immoral behavior, while others argue that her actions were inappropriate and potentially harming innocent individuals.
The involvement of Xiao Ying's husband in the narrative adds another layer of complexity, with his portrayal in Xiao Ying's content as somewhat lazy and problematic leading some to speculate about the dynamics of their relationship and whether his past behavior might have influenced Xiao Ying's strong reaction to the concept of "小三". The incident prompts deeper reflections on the intersection of personal morality, commercial activities, and the impact of internet fame, raising questions about the boundaries between personal and public life, especially for figures like Xiao Ying who have built their careers on sharing aspects of their personal lives with a large audience.
The response to this event also underscores the varied perspectives on moral judgment and ethical standards in online spaces, highlighting the need for a nuanced approach to such issues. While condemning the behavior of a "third party" in an extramarital affair is morally justifiable, publicly shaming them in a live broadcast may have an adverse effect. Genuine value guidance should be based on rational discussion rather than emotional outbursts, and public figures must be mindful of the distinction between criticizing behavior and attacking individuals to foster a positive and respectful conversation about values and ethics.
In the context of public figures using their influence to shape societal values, it is crucial to consider the method and tone of their messaging. Rather than drawing consumption boundaries or shaming certain groups, public figures could explore the social significance of marital fidelity or share healthy perspectives on relationships. By focusing on rational and empathetic discourse, public figures can play a more constructive role in shaping societal values and promoting a culture of respect, empathy, and inclusivity. The goal of value guidance should be to encourage reflection, understanding, and positive change, rather than to humiliate or punish, and public figures like Xiao Ying must navigate this complex issue with care, avoiding the simplification of complex social problems into black-and-white moral judgments.
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