Jade Transparency: Pang Donglai and Tianyu Reveal Wholesale Prices and Profit Margins
The recent controversy surrounding Pang Donglai and Hetian Jade has sparked widespread attention, but ironically, the scandal has led to a surge in sales at the Era Square store in Xuchang. Many netizens have reported that the store's Hetian Jade products have been selling out quickly, with most styles being cleared out before noon every day. According to a report by Lan Jing News, on May 8, the store had to switch to an online appointment system to manage the crowds, with each customer limited to purchasing only one piece of Hetian Jade. The store's staff also confirmed that the price tags for Hetian Jade products now clearly indicate the cost price and profit margin.

9 May 2025
This development comes after the company faced allegations of selling low-quality Hetian Jade at inflated prices, sparking a heated debate online. Despite the controversy, the store's sales have not been affected, with many customers still eager to purchase Hetian Jade products. The incident has raised questions about the transparency of pricing and the quality of goods in the Chinese market, and has sparked a wider discussion about consumer rights and corporate responsibility.
In a surprising move, Pudonglai, a popular retail chain in China, has begun displaying the wholesale price and profit margin of its Hetian jade products. This bold step towards transparency has sparked heated discussions among consumers and industry insiders alike. According to a report by Litchi News on May 8, a customer at Pudonglai's store in Xuchang, Henan province, shared a video showing the price tag of a Hetian jade product, which clearly indicated the wholesale price and profit margin. The product in question, a Hetian jade item, was priced at 4110 yuan, with a wholesale price of 3500 yuan, resulting in a profit margin of approximately 17.4%.
When approached for comment, a Pudonglai staff member explained that the decision to display wholesale prices and profit margins was made to promote transparency and fairness in consumer spending. The staff member noted that due to the limited availability of Hetian jade products, some items, such as honey wax pendants and emerald bracelets, were more readily available, while others required advance booking. The staff member also revealed that customers could only book an appointment to purchase emerald and jade products once a month.
Pang Donglai has also released a detailed return policy for its jade products, including Hetian jade and jadeite. According to the policy, customers who purchase these products from the self-operated zone of Pang Donglai Jewelry Department can return them if they have any doubts about the price or quality. To initiate the return process, customers can take the product to a third-party authoritative appraisal institution or relevant department for evaluation. If the customer decides to return the product, they can do so at the Pang Donglai Jewelry Department counter without incurring any handling fees or taxes.
This move is seen as an effort by Pang Donglai to demonstrate its commitment to transparency and customer satisfaction, and to alleviate concerns about the pricing and quality of its jade products. By providing a clear and hassle-free return policy, Pang Donglai aims to build trust with its customers and maintain its reputation as a reputable retailer. The company's business model is built on the principles of trust and fairness, prioritizing strong relationships with its employees, customers, and suppliers, and willing to share its profits with those who contribute to its success.
The decision by Pang Donglai and Tianyu to disclose their procurement prices and profit margins has sparked a lively discussion about transparency in business, with many wondering if this is a sign of a new era of honesty in commerce. What's striking about this decision is that it's unprecedented in the industry, with few companies having the courage to reveal their financials, let alone their profit margins. By doing so, these companies are not only demonstrating their commitment to transparency but also taking a significant risk. Will this move pay off, or will it backfire? Only time will tell, but one thing is certain – Pang Donglai and Tianyu have started a conversation that will resonate throughout the business world.



