Japan's Online Rice Sale Crashes Websites Amid Frenzied Demand
In a shocking turn of events, Japan's online platforms limited-sale of government-reserved rice, priced significantly lower than the current market rate, has led to a frenzied buying spree. The sale of approximately 220,000 tons of rice, mostly produced in 2022, was initiated by the Japanese government on May 29, 2025, to alleviate the country's over-a-year-long "rice shortage" or "米荒". However, the sudden and immense demand for the cheaper rice caused multiple e-commerce websites to crash due to overwhelming traffic.

30 May 2025
The Japanese government's attempt to stabilize soaring rice prices, which had risen by 98.4% year-over-year as of April 2025, came in the form of a half-priced sale, with a guidance retail price of ¥2,160 (approximately $15.50 USD or 107 CNY) per 5 kilograms. This is roughly half of the current market average price of ¥4,220 (approximately $30.50 USD or 214 CNY) per 5 kilograms. The rapid sell-out of the reserved rice and the subsequent website crashes underscore the depth of the rice shortage crisis and the structural contradictions within Japan's agricultural system.
The incident highlights the struggles of Japan's agricultural sector, which has been grappling with supply and demand imbalances exacerbated by extreme weather conditions and panic buying. The consequences of this crisis have been far-reaching, affecting not only the country's food security but also the daily lives of its citizens. Japan's newly appointed Minister of Agriculture, Forestry, and Fisheries, Nobuteru Ishihara, has signaled his intention to take a tough stance against the Japanese agricultural cooperative, known as JA, over the issue of high rice prices.
Ishihara's plan to confront the JA directly suggests that the government is willing to take bold action to address the rising rice prices, which have become a major concern for Japanese consumers. The JA has been accused of inflating rice prices, and the government's move to sell reserve rice at a lower price is seen as an attempt to break the cooperative's grip on the market. As the situation continues to unfold, it remains to be seen how effective the government's measures will be in stabilizing the rice market and reducing prices.
The event has also raised concerns about global food price fluctuations and supply chain pressures. Netizens from China and Japan have been actively discussing this event, reflecting the differences in economic and living standards between the two countries. Some are worried that Japan's price increase could spread to other countries, leading to a rise in global food prices. The surge in supply chain pressure has also raised concerns about food safety and stability.
On Chinese social media platforms, netizens have been actively discussing the Japanese rice website crash, with some pointing out that Japan's rice price surge was caused by extreme weather and supply and demand imbalances, while others criticized the Japanese government's policy mistakes for leading to the current crisis. Some netizens also criticized Japan's agricultural system, calling for reforms and adjustments. Furthermore, netizens from China and Japan have been comparing the economic and living standards of the two countries, with some pointing out the contrast between Japan's high standard of living and high food prices, and China's relatively lower standard of living and food prices.
Overall, the Japanese rice website crash has not only raised concerns about global food price fluctuations and supply chain pressures but also highlighted the differences in economic and living standards between China and Japan. It has also sparked discussions and reflections on the agricultural systems, food security policies, and economic development models of the two countries. The incident serves as a reminder of the complexities and challenges involved in ensuring food security and stability, and the need for governments and stakeholders to work together to address these issues.
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