K-Pop Under Fire: The Jang Won-young Incident Sparks Debate on Female Idol Treatment and Industry Standards
A recent controversy in the K-pop world has shed light on the treatment of female idols in the industry, particularly with regards to their styling and image. The incident centers around Jang Won-young, a member of the popular girl group IVE, who was forced to wear an overly tight, revealing, and uncomfortable outfit for a baseball opening pitch event on June 19, 2022.

30 July 2025
Fans were quick to express their discontent with the outfit, which they felt was inappropriate for a sports event and was clearly designed to be eye-catching and "sexy". They pointed out that Jang Won-young's group members wore comfortable and loose-fitting attire, while she was singled out with an outfit that restricted her movement and made her appear uncomfortable. The incident sparked a broader discussion on social media platforms like Weibo, with many criticizing the company's stylists for prioritizing "eye-catching" visuals over the artist's comfort and well-being.
The controversy highlights a long-standing issue in the K-pop industry, where female idols are often subjected to objectification and exploitation for the sake of publicity. Jang Won-young's fans have been vocal in their criticism of her agency, Starship Entertainment, for repeatedly forcing a "sexy" image on her, despite her preference for comfortable and natural styles. They have also accused the agency of disregarding fan feedback and ignoring Jang Won-young's personal style and well-being.

The incident has also sparked a wider conversation about the treatment of female idols in the industry, particularly with regards to their styling and image. Many have criticized the tendency to sexualize female idols, while also blaming the idols themselves for their clothing choices. Others have pointed out that the industry's emphasis on "secular aesthetics" can often lead to the exploitation of female idols, who are pressured to conform to certain standards of beauty and style.
Despite the backlash against Starship Entertainment, there has been an outpouring of support and sympathy for Jang Won-young herself. Fans have praised her professionalism in handling the situation and expressed sadness that she was subjected to such treatment. The controversy has also sparked a renewed call for respect and professionalism in the industry, with fans demanding that agencies prioritize the comfort and well-being of their idols.
The incident has become a reference point for discussions about idol styling and agency responsibility, with many fans referencing the "Jang Won-young first pitch fancam" incident as a prime example of the industry's problems. The controversy has also highlighted the power of fan activism, with fans using various methods to express their dissatisfaction and demand better treatment and respect for Jang Won-young's personal style and comfort.
As the K-pop industry continues to grow in popularity and influence, incidents like this highlight the need for greater accountability and respect for the well-being and autonomy of idols. The controversy surrounding Jang Won-young's first pitch fancam serves as a reminder that fans will no longer tolerate the exploitation and objectification of female idols, and that agencies must prioritize the comfort, well-being, and respect of their idols above all else.