Lay Zhang Teams Up with JD.com as New Trend Ambassador

The announcement was made on May 13th, with JD.com declaring that Zhang would not only be their trend ambassador but also the surprise ambassador for their upcoming 618 shopping festival. Zhang expressed his excitement on social media, stating that his approach to trends is "not to follow the crowd, but to chase my dreams and be myself, which is what makes me trendy." He also invited fans to search for him on JD.com to unlock a series of surprises. This partnership marks a departure from Zhang's previous endorsement deals, which have typically been with high-end brands. By teaming up with JD.com, Zhang is tapping into the platform's vast user base and leveraging his influence to promote the brand's trendy and youthful image.

The move is seen as a strategic attempt by JD.com to appeal to a younger demographic and boost its brand reputation. Zhang's dual roles as trend ambassador for JD.com and brand ambassador for Maotai, a prestigious Chinese liquor brand, have sparked intense discussion among fans and industry insiders. While some praise his ability to take on diverse roles and expand his influence, others question whether his endorsement of Maotai, a brand often associated with traditional Chinese culture, aligns with his own youthful and trendy image.

As one of the most popular and influential celebrities in China, Zhang's endorsement deals are closely watched by fans and industry observers. His partnership with JD.com is expected to bring significant attention and revenue to the platform, and his ability to straddle multiple brands and industries will undoubtedly be closely monitored in the coming months. The partnership between Zhang Yixing and JD.com is expected to bring a series of exciting surprises to consumers, including surprise MVs, surprise styles, and surprise peripherals, which can be unlocked by searching for "Zhang Yixing" on the JD.com platform.

During the JD.com Heart-moving Shopping Season, which commenced on May 13th at 8 PM, consumers can look forward to a range of trendy and cool products, leading the consumption trend with a cool and fashionable attitude. Moreover, as part of the JD.com 618 shopping festival, six surprise days will be held, including a surprise day for fanatics, a food surprise day, a Children's Day surprise, a trendy surprise day, a home surprise day, and an e-sports surprise day. These surprise days will feature cooperation with numerous stars and popular IPs, offering consumers a range of exciting activities and super prizes.

The partnership between Zhang Yixing and JD.com is expected to create a new and exciting shopping experience for consumers, leveraging Zhang Yixing's influence and JD.com's e-commerce platform to bring trendy and cool products to the market. With the JD.com Heart-moving Shopping Season and the 618 shopping festival, consumers can look forward to a range of surprises and benefits, including discounts, vouchers, and exclusive products. As the event's ambassador, Zhang Yixing is expected to bring his unique sense of style and flair to the campaign, with his deep understanding of fashion and trends making him the perfect fit for JD.com's fashion segment. The shopping season promises to be a thrilling experience, with Zhang Yixing set to unveil a series of stunning visuals, including a breathtaking pink flower sea and a futuristic wardrobe.