League of Legends Invades Music Scene: A Surprise Crossover Sparks Heated Online Debate

The unexpected convergence of gaming and music culture has left many wondering what's behind this unusual trend, and how it reflects the evolving online behaviors of Chinese netizens. The engagement between a gaming community and a singer's fan base in the singer's comment section is unusual and could generate significant interest and discussion online. This interaction could be due to a collaboration, a misunderstanding, or a marketing strategy, and it has attracted enough attention to be considered newsworthy.

The online reactions to this phenomenon have been varied, with some seeing it as a clever marketing move, bridging two different fandoms, while others view it as inappropriate or confusing. Fans of the singer and players of the game have had mixed reactions, ranging from excitement at the crossover to disappointment or confusion. The unexpected appearance of King of Glory in a singer's comment section has sparked a heated online discussion, with some calling it a 'genius move' and others questioning its relevance.

Singer 单依纯 (Shan Yichun) took to the stage of the popular Chinese music show "歌手" (Singer) and delivered a mesmerizing performance of 李白 (Li Bai), a song originally by 李荣浩 (Li Ronghao), incorporating elements of the wildly popular mobile game "王者荣耀" (Honor of Kings) into her rendition. Her version of the song wove in game-related terminology, such as "我本是辅助，今晚来打野" ("I'm originally a support, tonight I'm going to play as a jungler") and "区区3万天，世事又能怎" ("A mere 30,000 days, what can be done about the world's affairs"). This innovative blend of music and gaming culture has been affectionately referred to by netizens as the "辅助玩家宣言" ("The Declaration of the Support Player").

The clever fusion of "王者荣耀" elements into her performance has led some fans to jokingly accuse Shan of "打广告" ("doing an ad") for the game. As a result, the hashtag #王者荣耀给单依纯打钱# ("Honor of Kings should pay Shan Yichun") has become a top trending topic on social media platforms, with many calling for the game's developers to reward Shan for her creative promotion of the game. This lighthearted exchange highlights the growing convergence of music, gaming, and social media in China, where the boundaries between different forms of entertainment are becoming increasingly blurred.

In response to the online buzz, the game's official social media account took to the show's comment section to express their enthusiasm, referencing the song's lyrics "如何呢又能怎" (what to do, anyway), demonstrating the game's lighthearted and playful attitude towards the creative crossover. By engaging with the singer and the show's audience, 王者荣耀's social media team showcased the game's ability to transcend its virtual boundaries and connect with fans in unexpected ways. This move has been seen as a clever marketing strategy, further solidifying the game's position as a cultural phenomenon in China.