Messi's Hong Kong Visit Sparks Controversy: Soccer Star Poses with Japanese Cowboy
Journalist Report: Messi's Controversial Visit to Hong Kong

7 February 2024
Lionel Messi, the global soccer star and captain of Argentina's national team, has found himself in hot water after a photo surfaced of him posing with Japanese cowboy Roland in Hong Kong. The image, which was posted by Roland's office, shows a beaming Messi beside the cowboy wearing a pink jacket and signature smile. Messi is seen in a black suit and sunglasses, looking rather uncomfortable in the awkward setup. Netizens took to social media, particularly Weibo, to express their disappointment and discontent with the soccer icon.
The photo, which fueled controversy among Messi's fans, was taken during a promotional event organized by Roland's office in Hong Kong. Messi's attendance at the event was part of the promotional buildup to the international friendly match between Argentina and Hong Kong, scheduled for February 4th, 2024. Despite any official agreement, the match organizers had previously promised soccer fans that Messi and other star players from the Argentine national team, including the 2022 World Cup winner, would participate in the February event.
The merits of the friendly match between Argentina and Hong Kong had already raised eyebrows, as many netizens questioned the need for such an event. For example, one user commented, "Why is there no hot search about this? I am a long-time Messi fan, but I feel like he can't get away from this incident. As a major figure in the team who is also a shareholder, Messi should have complete authority over his words and actions in this situation. Some fans criticize the double standards of these 'kneeling fans' who mock celebrity women for their actions but then blindly follow male soccer stars."
Another user added, "Yesterday I said something about this, but Messi's behavior in Hong Kong only prolongs this PR disaster. If Messi apologized and explained the situation, I think his fans would forgive him and continue to love and support him in the future."
Despite the backlash, some fans defended the soccer legend, citing his charismatic personality and superb football skills. One user said, "Messi is so charismatic, and his football skills are undeniably among the best. All he needs is a bit of PR management, and I'm sure his fans will forgive him and continue to adore him." Another chimed in, "Can't we just appreciate how adorable it is that Messi posed with a cowboy? We should focus on the positive aspects of this situation instead of dwelling on the negatives."
However, Roland's office seemingly fanned the flames by posting a video on Weibo featuring Messi and a dwarf cowboy. This only intensified the backlash, with users criticizing the promotional stunt. One user commented, "This whole situation feels very 'small town.' It seems like Messi has a thing for Japanese cowboys and even prefers them to his own fans."
In an attempt to alleviate the situation, Messi's team released a statement, saying, "Messi was taken aback by the promotional activities surrounding his visit to Hong Kong. He had agreed to participate in a friendly match between Argentina and Hong Kong, not an unrelated promotional event. Messi apologizes for any offense caused by these images and any misunderstandings they may have fueled."
As the controversy surrounding Messi's Hong Kong visit continues to unfold, the soccer legend must now navigate the backlash and accept responsibility for his actions. Messi's fans around the world eagerly await his explanation and hope for a speedy resolution to this unexpected scandal.
In conclusion, the controversy surrounding Messi's photo with Japanese cowboy Roland has sparked a heated debate among soccer fans in China and beyond. As the soccer world tries to make sense of the awkward and uncomfortable images, Messi's fans and critics alike await an explanation from the global soccer icon. The situation serves as a reminder that even the most beloved sports legends are not immune to making mistakes and can find themselves thrust into unexpected PR crises. The true test of Messi's character will be how he handles the backlash and works to restore the trust of his supporters.
827 words.
Share this article
Related Articles

Construction Company Responds to Controversy Over Olympic Champion Quan Hongchan's New Home
By Trending on Weibo
Sports
8 May 2025

Sun Yingsha: The Table Tennis Star Redefining Fashion and Femininity
By Trending on Weibo
Sports
7 May 2025

China Announces 2025 'May 4th Medal' Winners, Honoring Outstanding Young Achievers
By Trending on Weibo
Sports
30 Apr 2025

Chen Meng Breaks Down in Tears After Winning Gold at Paris Olympics
By Trending on Weibo
Sports
29 Apr 2025

Lakers on Brink of Elimination After Thrilling Game 4 Loss to Timberwolves
By Trending on Weibo
Sports
28 Apr 2025