Oily Wind Moms: The Quirky Maternity Photo Trend Sweeping China
A new trend has emerged on social media, where pregnant women are dressing up in their husbands' clothes, embracing an "oily" and humorous aesthetic. The resulting photographs, dubbed "油腻风的孕妇照" or "oily windy maternity photos," have taken the internet by storm, leaving many to scratch their heads in amusement. These unconventional maternity photos feature expectant mothers donning their partners' outfits, complete with oversized shirts, pants, and even hairstyles, to create a comical and relatable image.
5 July 2025
The trend has sparked a mix of reactions, with some finding it hilarious and others perplexed by its abstract nature. At the center of this phenomenon is the idea of "borrowing light" and "emitting light," where the pregnancy glow is playfully amplified by the ridiculous costumes. The images often feature the pregnant women striking poses, accentuating their baby bumps, and adding to the humor with exaggerated facial expressions. One of the most iconic moments in these videos is when the pregnant woman adjusts her "pants" – a gesture that has become the spiritual core of this quirky trend.
The trend of "油腻风的孕妇照" has taken Asian social media platforms by storm, with users sharing their own oil painting-style maternity photos and declaring it as their favorite style. On Weibo, a popular Chinese microblogging site, users have shared their thoughts and opinions on the unique and artistic approach to traditional maternity photography. Some have praised the style for its ability to combine art and contemporary fashion, while others have expressed concerns about the potential for the style to be overly abstract or try-hard.
On other platforms, users have also shared their own experiences and opinions on oil painting-style maternity photos, sparking a lively discussion about the boundaries of fashion and art in maternity photography. The comment sparked a debate about the style, with one user saying that the way the pants were worn was the "soul" of the video. The trend has also sparked a discussion about the art of pregnancy photography, with some users praising the "油画风格" (oil painting style) of some photos, which combines vintage elements with modern flair.
The "油腻风的孕妇照" phenomenon has become a cultural sensation in China, with many netizens embracing the artistic and creative style of these maternity photos. As the trend continues to grow, it will be interesting to see how it evolves and influences the world of photography and art. The hashtag "#油腻风的孕妇照" has also spawned a series of user-generated content, with participants sharing their own takes on the trend, including creative poses and humorous comparisons.
The trend has brought a much-needed dose of humor and lightheartedness to the world of pregnancy photography, with expectant mothers and their partners embracing the opportunity to showcase their personalities and have fun with the traditional pregnancy photo shoot. Whether it's through hilarious comparisons or creative poses, the "油腻风" trend is undoubtedly a unique and entertaining phenomenon that has brought joy and laughter to many, raising questions about the evolving nature of maternity photography and the ways in which social media influences our perceptions of pregnancy and parenthood.
