Weibo Users Divided Over Hot Mulled Wine American Style Amid Holiday Season

Title: Hot Mulled Wine Becomes a Controversial Topic on Chinese Social Media Platform Weibo

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21 November 2023

In the midst of the holiday season, Chinese social media platform Weibo has been abuzz with discussions around Lucky Coffee's new holiday beverage – "Hot Red Wine American wine" (热红酒美国风味). This peculiar drink has stirred a range of reactions from netizens, with many opinions divided over its taste and appropriateness.

The Hot Red Wine American wine is advertised as a hot drink, but it turns out to be primarily orange-flavored, which has led to multiple comments on the supposed "orange flavor hahaha" (橙口哈哈). Some netizens find the drink entertaining and plan to try it at work (不要工作别难过,下次买一杯), while others express dissatisfaction, stating that they would rather not have a drink with alcohol.

On the other hand, netizens praise Lu-xian's version of hot mulled wine American style (热酒美国风味) for its authentic red wine aroma and sweetness level. One user recommends avoiding less or standard sweetness for this drink (较为浓糖,建议不要选择少糖或标准糖), while another suggests that those who enjoy hot mulled wine should also give the American-style version a try without alcohol.

The contrasting opinions surrounding Lucky Coffee and Lu-xian's beverages highlight the diversity of taste preferences among Chinese consumers during the holiday season. It is interesting to note that while some netizens express disappointment towards the lack of alcohol in their hot mulled wine drink, others are content with its orange flavor.

Lastly, a few netizens have reminisced about other beverages they've tried at Lucky Coffee in the past, such as house-made soy-flavored latte (自家落豆牛奶) and Sauvignon Noir. Their comments on the blandness of the names (听起来有些油) or their preference for other beverages over alcohol (因为尝试了酒紫,再也不想喝咖啡酒) demonstrate the importance of marketing and branding in attracting customers during this competitive holiday season.

In conclusion, Hot Mulled Wine American style has become a subject of both praise and criticism on Weibo, with netizens expressing their unique preferences and reactions to various beverages offered by Lucky Coffee, Lu-xian, and other establishments during the holiday season. It's clear that while some consumers appreciate the uniqueness of these hot winter drinks, others are more traditional in their preferences when it comes to flavor profiles and alcohol content. As the holidays approach, businesses will continue to experiment with new products to capture the attention and loyalty of consumers on Weibo and beyond.