Xiangxinyuan Customer Service Representative Under Fire for Insulting Customers and Offering 'Hell Money' as Compensation
A disturbing incident has unfolded on social media platforms in China, where multiple customers of the official flagship store of Xiangxinyuan, a company known for its heart-shaped lock products, reported being verbally abused by a customer service representative. The representative, identified as "专属顾问22号" (Exclusive Consultant 22), sent a barrage of insulting and demeaning messages to several customers, boasting that "our customer service is just so arrogant" and even offering a sarcastic "compensation" of 1000 yuan in "hell money" (冥币) to the affected customers.

9 May 2025
The incident has sparked widespread outrage and debate online, with many calling for the company to take immediate action against the customer service representative involved. The company's reputation has taken a hit, with consumers expressing their disappointment and anger over the poor treatment they received. The fact that the customer service representative felt emboldened to use such language and tone with customers suggests a deeper cultural problem within the company, which may be perpetuating a toxic work environment that encourages or tolerates such behavior.
In response to the incident, a spokesperson for Hengan Group, the parent company of Xiāng Xīn (Heart to Heart), stated that they had taken cognizance of the situation and were urgently investigating the matter. Upon discovering that the customer service account in question had exhibited unusual login activity from an external location, the company vowed to mete out the maximum punishment to the employee if found guilty of intentionally insulting the customer. Furthermore, the company pledged to provide compensation to the consumer who was subjected to the verbal abuse. In the event that the account was found to have been hacked, Hengan Group asserted that they would take corresponding measures to address the situation.

The incident has sparked a wider conversation about the importance of customer service and the need for companies to prioritize the needs and concerns of their customers. Netizens have taken to social media to express their discontent, with some calling for the store to take responsibility for the actions of its staff. Others have expressed concern that the incident may be a sign of a larger problem within the company, with some calling for greater accountability and oversight of customer service staff. As social media continues to play a major role in shaping public opinion and holding companies accountable, incidents like this serve as a reminder of the importance of providing good customer service and taking responsibility for the actions of staff.
The company's swift response underscores their commitment to upholding customer service standards and maintaining a positive reputation in the market. However, the company's response has been criticized for being inadequate, with many calling for more concrete measures to be taken to prevent similar incidents in the future. As the investigation continues, the public awaits the outcome, hoping that the company will take concrete actions to prevent such incidents in the future and provide a better experience for its customers. The incident highlights the growing problem of verbal abuse and mistreatment of customers by some e-commerce platforms and their representatives, and the need for greater accountability and regulation in the industry.
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