
CCTV’s Triple Endorsement Elevates Chinese Dramas, Sets New Cultural Benchmark
China’s state broadcaster, China Central Television (CCTV), has recently lifted a rare and emphatic seal of approval for three domestic television dramas, a move that is already rippling through the entertainment sector, public discourse and even the corridors of power. The series – “All Things Grow” (生万物), “Zang Hai Chuan” (藏海传) and “Blossoms Shanghai” (繁花) – have been publicly lauded by CCTV under its official “real‑name” endorsement scheme, a practice reserved for productions that the network deems not only artistically sound but also aligned with broader cultural and social goals.














