
Xiaomi's Embarrassing Live Stream Fail: A Case of Technical Issues and Harsh Reality
A recent live streaming event by Lei Jun, the founder of Chinese tech giant Xiaomi, ended in embarrassment after the audio feed was repeatedly disrupted by technical issues. The event, which took place on the evening of August 17, was intended to showcase the company's latest products and innovations. However, the live stream was marred by frequent "炸麦" (zaimei) incidents, a colloquial term used in Chinese to describe the screeching and squealing sounds that occur when a microphone picks up and amplifies its own feedback.















