'The Box of Cats': Chinese Variety Show with Star-Studded Cast Breaks Advance Booking Records Amidst Diversity and Marketing Criticisms
The Chinese social media platform, Weibo, has been abuzz with excitement over the upcoming variety show, "The Box of Cats," featuring a star-studded cast including Zhang Yixing, Lin Yushen, Huang Xiaoming, Huang Bo, Zheng Kai, and Chen He.

25 March 2024
The show, which is set to premiere on the Chinese streaming platform Youku, has already broken records for advance bookings, amassing an impressive 3.3 million reservations in just four days. The anticipation for "The Box of Cats" is palpable, with users expressing their enthusiasm and excitement for the show's release. User @WangWei commented, "I can't resist the cute and hilarious cast of 'The Box of Cats!' Zhang Yixing, Lin Yushen, and the rest of the gang are sure to bring the laughs and entertainment!" Another user, @JianGuo, shared their thoughts on the show's record-breaking advance bookings, stating, "The popularity of 'The Box of Cats' is a testament to the show's appeal and the star power of its cast.
It's no surprise that it's already breaking records and generating so much buzz." However, some users have criticized the show's marketing tactics and the perceived unfairness of the pre-sale system. User @LiHua commented, "It's disappointing to see the pre-sale system favoring certain users and leaving others behind.

Not everyone has the same resources to secure advance bookings." The show's cast has also been a topic of controversy, with some users expressing their disappointment in the lack of diversity and representation. User @ZhangWei commented, "I'm glad to see so many familiar faces in 'The Box of Cats,' but it would be great to see more diversity and representation in the cast. It's important for variety shows to reflect the diverse and inclusive nature of their audiences." Despite these criticisms, the excitement and anticipation for "The Box of Cats" continue to build.
The show is set to premiere on Youku every Saturday at 12 PM, and users can't wait to see what the cast has in store for them. In the meantime, the cast has been actively promoting the show on social media, sharing behind-the-scenes photos and clips to generate even more excitement. User @ZhangYixing shared a photo of the cast on set, with the caption, "Can't wait for everyone to see 'The Box of Cats!' We've been working hard to bring you the best entertainment and laughs. Tune in every Saturday at 12 PM on Youku!" With its star-studded cast and record-breaking advance bookings, "The Box of Cats" is set to be a hit among Chinese audiences.
Will it live up to the hype and expectations? Only time will tell. But one thing is for sure, the excitement and anticipation for the show are at an all-time high.
Share this article
Related Articles
Wu Xuan Yi Makes History with Her Third Group Debut
By Trending on Weibo
Entertainment
8 Jun 2025
Director Zheng Xiaolong Praises Xiao Zhan's Unique Emotional Range in Every Crying Scene
By Trending on Weibo
Entertainment
8 Jun 2025
Xie Na Steals the Show with Captivating Performance
By Trending on Weibo
Entertainment
8 Jun 2025
Guan Xiaotong's Hilarious Gaokao Interview Resurfaces, Delighting Fans with Her Humor and Study Tips
By Trending on Weibo
Entertainment
8 Jun 2025
When Mortality Meets Metamorphosis: Yu Xiaotong's Journey of Self-Discovery
By Trending on Weibo
Entertainment
7 Jun 2025