Chinese College’s ‘Ugliest’ Military Uniform Wins Millions of Votes, Sparking a Nationwide Social Media Frenzy
In a rare fusion of internet culture and campus logistics, a Chinese vocational college has found itself at the centre of a viral debate over the colour and cut of a military‑training uniform. Shandong Light Industrial Institute of Technology, a technical college in the province of Shandong, launched a “First Military Training Uniform Creative Design Competition” last month, inviting the public to vote on the look that would clothe its incoming class of 2025 freshmen. The result: more than three million clicks, 2.72 million of them for a design that many netizens promptly labelled “the ugliest uniform ever”.

2 September 2025
The winning entry – the sixth of a series of prototype outfits – features a camouflage‑style patchwork in military green, punctuated with a slew of multifunction pockets. While the aesthetic sparked a flood of jokes on China’s Twitter‑like platform Weibo, the volume of participation was undeniable. By 24 May, the college’s online poll had attracted 3.13 million voters, and the 6th design emerged victorious with an overwhelming 2.72 million votes.
Reactions on social media ranged from light‑hearted mischief to genuine bewilderment. “We voted for this to stir things up,” wrote one user, invoking the Chinese phrase 捣乱的心态 (a mischievous mentality). Another quipped, “People are most united when doing bad things,” underscoring how the vote had become a collective prank. Yet the humour soon gave way to frustration. Posts such as “My cerebellum atrophied – I can’t believe this outfit,” and “It’s hard to imagine a uniform so outrageous,” captured the prevailing sentiment that the design was aesthetically off‑kilter.

Critics also questioned whether an online poll was the appropriate tool for deciding a functional uniform. One commentator warned that “important decisions shouldn’t be left to anonymous votes that can be diluted by ‘water votes’ (水票),” suggesting that expert input and student voices should dominate the process.
Despite the online ribbing, the college has taken the criticism in stride. A spokesperson from the Propaganda Department of the Party Committee confirmed that, after the initial poll, the school consulted experts and fresh‑man representatives to refine the design. “Based on the 6th set, we have adjusted the colour and cut while still respecting the original concept,” the official said. The adjustments, announced on 3 June, aim to soften the most controversial elements while preserving the functional pockets and overall silhouette.
The public’s engagement did not stop at commentary. Many Weibo users pledged to watch the upcoming training sessions, posting messages like “When does the training start? I want to see the uniform I voted for in action,” and coining the phrase 蹲军训服 (literally “squatting for the military training uniform”) to denote their eager anticipation. This mixture of schadenfreude and genuine curiosity has turned a routine campus activity into a national spectacle.
Reporting on the story, Da Wan News journalist Zhu Qingling reached out to the college for clarification. According to her interview, the refined uniform will be distributed to the 2025 cohort before their inaugural military training, which is scheduled to begin shortly after enrollment. The college emphasized that the final version balances the original public choice with practical considerations, ensuring that the uniform is both functional for drills and acceptable to the students who will wear it.

In the end, the episode underscores how digital participation can shape real‑world outcomes – even in the unlikely arena of cadet attire. While 86 percent of netizens ultimately deemed the chosen design unattractive, the college’s willingness to adapt demonstrates a pragmatic response to a massive, albeit tongue‑in‑cheek, public mandate. The uniform, now tweaked but still recognisable as the product of millions of clicks, is set to arrive on campus in the coming weeks, providing a tangible reminder that, in the age of social media, a joke can quickly become a matter of policy.