The Crybaby Craze: How PoPMart's Tearful Dolls Captured China's Heart
The "PoPMart Crybaby" craze has taken China by storm, with the latest release of the CRYBABY eye factory series sending shockwaves through the toy collector community. These adorable, tearful dolls have captured the hearts of many, with their intricately designed faces and bodies made of a combination of resin and plush materials. The series has been flying off the shelves, with popular livestreamer Li Jiaqi's channel selling out of stock shortly after launch.

30 May 2025
What sets these dolls apart is their unique, hand-painted faces, each with its own distinct expression. From subtle, tearful gazes to full-blown, sobbing faces, every doll is a one-of-a-kind collectible. The dolls come with interchangeable outfits and accessories, allowing owners to customize their Crybaby to fit their mood and style. The limited-edition nature of these dolls has created a frenzy among collectors, with many clamoring to get their hands on the rare, hidden "black doll" variant, which has a mere 0.3% chance of being obtained, even lower than the acceptance rate of some top universities.
As a result, the Crybaby series has become a hot commodity on second-hand markets, with prices skyrocketing to four-digit figures for the rarest models. Savvy collectors are already snapping up the dolls, anticipating their value to appreciate over time. However, the Crybaby phenomenon is not just about collecting - it's also about community and creativity. Enthusiasts are sharing their own Crybaby-inspired art, photography, and even DIY projects, such as creating customized outfits and accessories for their dolls. The dolls have become a canvas for self-expression, allowing owners to showcase their personalities and emotions.

The character of Crybaby, created by Thai artist Nisa Srikumdee, has taken the world by storm with its unique design and heartfelt message. Crybaby's tear-stained face and endearing expressions have captured the hearts of many, including celebrities like BLACKPINK's Lisa, who has publicly expressed her love for the character. The Crybaby series, which includes various blind box figurines, has become a sensation among collectors and fans alike. Each figurine features Crybaby in different scenarios, showcasing its versatility and charm.
The combination of cuteness and ugly-cute charm is a key factor in Crybaby's success. The character's design, which features a tear-stained face and a mix of sad and happy expressions, has resonated with fans who appreciate its unique and relatable personality. The blind box format, which adds an element of surprise and excitement to the collecting experience, has also contributed to the series' popularity. With collaborations with popular franchises like "The Powerpuff Girls" and other well-known brands, Crybaby has become a cultural phenomenon, transcending the world of collectibles and entering the realm of pop culture.

Looking ahead, several factors are expected to influence the market, including increased demand for limited-edition releases, expansion into new product categories, and the growing importance of social media and influencer marketing. The integration of augmented reality (AR) technology and interactive experiences will also enhance the collectible toy experience, allowing fans to engage with their favorite characters in new and innovative ways. Additionally, there will be a growing demand for eco-friendly and sustainable products, including collectible toys made from recycled materials or biodegradable packaging.
In terms of consumer trends, there will be an increased focus on mental health and wellness, with the emphasis on emotional expression and the importance of acknowledging and managing emotions continuing to resonate with consumers, particularly young adults. Consumers will also continue to seek out rare and exclusive products that reflect their individuality and personal style. The collectible toy market will continue to grow, with new players entering the market and existing brands expanding their product lines and collaborations. As the popularity of Crybaby continues to soar, it's clear that this character has become an iconic symbol of self-expression and emotional validation, and its influence will be felt for years to come. With its unique blend of art, technology, and emotional resonance, the PoPMart Crybaby is an unforgettable experience that's sure to leave you smiling - and maybe even crying - with joy.

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