Faceless Fiasco: Chinese Influencer Loses Thousands of Followers Over Concert Controversy
Western journalist writing an article on 旺仔小乔掉粉 (Wangzai Xiaoqiao losing followers) controversy. The influencer, whose real name remains unknown, has faced significant backlash after announcing a singing concert in which she would not reveal her face on August 9 in Shanghai. The decision to keep her face hidden during the performance sparked controversy due to the concert's ticket prices. The prices range from 189 yuan ($27) for outer field seats to 368 yuan ($53) for inner field seats, and even 968 yuan ($140) for a "gift bag" package.
21 July 2025
In the days following the concert announcement, Wang Zai Xiao Qiao's following dropped significantly by over 280,000 in just three days (from 19 to 21 July), after the announcement about the concert. Many fans and commentators felt that not revealing her face was deceiving the audience and the high ticket prices were unreasonable.
The organizer, Warner Music Beijing, addressed the controversy on social media, stating that the concert would be supervised by a third-party to ensure that the influencer's performance is live and a screen will allow for "clear supervision throughout the concert." The organizer's response did not seem to quell the controversy as the statement attracted thousands of comments, mostly criticizing the performer and the organizer.
The influencer, who has been singing on video platforms, has over 10 million followers on her social media accounts. Despite her popularity, the decision to perform without revealing her face has led to accusations of dishonesty, inflated ticket prices, and scamming fans. The controversy over Wang Zai Xiao Qiao losing followers reflects the challenges for anonymous online celebrities transitioning into live performances, which require more transparency, authenticity, and reasonable pricing for fans.
