Huace Film & TV Apologizes Amid Tian Xuning Controversy
The Huace Film & TV apology incident refers to a recent public controversy surrounding Chinese actor Tian Xuning and his management company, Huace Film & TV. The incident began when Tian Xuning faced rumors and speculation about his personal life, including unfounded claims about his marital status and family. In response, Huace Film & TV issued a statement on July 6, denying the rumors and announcing that Tian Xuning was single and had never been married.

7 July 2025
However, the statement was met with skepticism, and some fans and industry insiders questioned the company's handling of the situation. They pointed out that Huace Film & TV had failed to effectively address the rumors and protect Tian Xuning's reputation, leading to a prolonged period of negative media attention. Some fans also expressed concern about the company's ability to manage Tian Xuning's career and protect his interests.
The issue escalated when it was revealed that Huace Film & TV had not provided Tian Xuning with a dedicated executive agent, and that the company's short-video operations team had been outsourced to a third-party vendor. This led to accusations that the company was not adequately investing in Tian Xuning's career and was instead prioritizing other interests.

In response to the criticism, Huace Film & TV issued an apology statement, acknowledging that the company had made mistakes in its handling of the situation. The company pledged to take steps to improve its management of Tian Xuning's career and to better protect his reputation. Tian Xuning also issued a personal apology, stating that his personal matters had occupied public resources and apologized for any harm caused to his supporters.
Interestingly, despite the controversy, Tian Xuning's fan base experienced significant growth. According to third-party data, his followers increased from 1.08 million to 3.15 million after Huace Brokerage's first statement, representing a surge of over 2 million fans. Furthermore, after his apology on July 6, his followers rose by an additional 20 million, indicating a substantial increase in public interest and support.
The controversy surrounding Tian Xuning and the subsequent apology by Huace Brokerage led to a significant increase in Tian Xuning's fan base. Despite the initial backlash, Tian Xuning's handling of the situation and his agency's support seem to have ultimately bolstered his public image and attracted more fans. Huace Film & TV, the parent company of Huace Agency, issued a statement apologizing for the errors in the declaration made by Shanghai Bei Tong Law Firm. The company expressed deep regret for the negative impact and harm caused to artist Tian Xuning due to the related discussions.
Huace Film & TV has since strengthened its internal rectification measures, emphasizing the importance of upholding the authority and dignity of national laws. The company has also pledged to enhance its information review process to prevent similar incidents from occurring in the future. The lawyer representing Huace Agency responded to the mistake in the declaration, attributing it to an error on the part of their law firm. The lawyer apologized and stated that they would strengthen their internal training and rectification measures to prevent such mistakes from happening again.
The incident has also sparked a wider debate about the challenges faced by traditional film and TV companies in the era of social media and online fandom. As the entertainment industry continues to evolve, companies like Huace Film & TV must navigate the complexities of online reputation management, fan engagement, and talent development in order to remain competitive. The outcome of this incident will be closely watched, as it has significant implications for the future of the entertainment industry in China.
In the aftermath of the apology, a notable shift in public opinion and fan engagement has been observed, particularly concerning Tian Xuning. Following the apology, Tian Xuning experienced a significant surge in popularity, with her fan base increasing by 200,000. This phenomenon highlights the complex and sometimes unpredictable nature of public opinion in the digital age. The rapid growth in Tian Xuning's fan base can be attributed to several factors, including the apology and the subsequent media coverage, which may have introduced her to a wider audience and shifted public perception positively.

The increase in her fan base also underscores the power of social media platforms in shaping and amplifying public opinion. The rise in Tian Xuning's popularity serves as a testament to the dynamic and often surprising ways in which digital platforms can influence fame and public perception. Moreover, this incident reflects the dual-edged nature of online publicity, which can both catapult individuals into the spotlight and subject them to intense scrutiny and the risk of negative backlash.
The focus on Tian Xuning following the apology also brings to light broader discussions about accountability, forgiveness, and the role of public figures in societal discourse. As public personalities navigate the challenges of maintaining a positive image while facing criticism or controversy, the reactions of their fan base and the broader public can have significant implications for their career and personal life. Ultimately, the story of Tian Xuning's soaring popularity in the wake of the apology serves as a noteworthy example of how swiftly and profoundly public opinion can shift in the digital era.