JD.com Founder Invests 7 Billion RMB to Provide Luxurious Benefits to New Recruits
In a move that has garnered widespread acclaim, Liu Qiangdong, the founder of JD.com, has invested a staggering 7 billion RMB to provide comprehensive benefits for campus recruits. The initiative, which includes creating 35,000 job opportunities and building nearly 5,000 fully furnished apartments in Beijing for new recruits, has been met with enthusiasm on social media platforms such as Weibo.
28 July 2025
Users have praised JD.com for prioritizing employee well-being, particularly with the provision of free apartments for interns and new hires. This move is seen as a significant relief for young people starting their careers, especially those facing high living costs in cities like Beijing. Many have commended JD.com for setting a new standard for corporate responsibility, with phrases such as "the dream of working people has come true" and "conscionable enterprise" being frequently used.
The provision of housing has been the most frequently praised aspect of the initiative, with users acknowledging that renting is a major burden for new graduates. The offer of "ready-to-move-in apartments" is seen as directly alleviating this stress, allowing new hires to focus on their work. This is described as giving new employees a "survival buff."
Liu Qiangdong's leadership has also been lauded, with comments suggesting he has a "big heart and vision." His actions are contrasted with what is perceived as general corporate stinginess, leading to calls for more companies to follow JD.com's lead and compete with such tangible benefits.
The announcement of 35,000 job openings, including 20,000 for fresh graduates and 15,000 for interns, has also been met with enthusiasm, reinforcing the idea of JD.com as a major employer offering attractive opportunities. The initiative is seen as a win-win, good for employees and good for the company's reputation and ability to attract top talent.
The implications of this move are far-reaching, with potential impacts on the industry, society, and politics. In the industry, it could trigger a more intense talent war among major tech companies and other industries in China. Startups and small and medium-sized enterprises might find it even harder to compete for top talent if large companies like JD.com are offering exceptionally high compensation packages.
In society, the allure of significantly higher starting salaries could intensify competition for admission to top universities, as these institutions are often the primary recruitment targets for companies offering such lucrative packages. While good for the direct beneficiaries, if such high salaries are concentrated among graduates from a few elite universities or specific majors, it could exacerbate income inequality between different segments of the graduate population and between urban and rural areas.
Politically, the government might monitor the impact of such practices on the broader labor market. If it leads to severe talent imbalances or creates social instability, there could be interventions or policy adjustments related to labor practices, recruitment, or even anti-monopoly regulations in the talent market.
Overall, Liu Qiangdong's investment of 7 billion RMB to enhance the treatment of campus recruits has been widely praised and has significant implications for the industry, society, and politics. As the founder of JD.com, Liu Qiangdong has demonstrated his commitment to attracting and retaining top talent, and his initiative has set a new standard for corporate responsibility in China.
