Lychee Messengers Endorse Modern Convenience: Meituan Waimai's Marketing Coup
In a clever marketing move, Meituan Waimai, a leading food delivery platform in China, has capitalized on the popularity of a recent movie to promote its services. The phrase "荔枝使也觉得美团外卖好使," which translates to "Even the Lychee Messenger thinks Meituan Waimai is easy to use," has been trending on social media platforms like Weibo. This phrase is tied to the movie "长安的荔枝" (The Lychee of Chang'an), a historical drama that tells the story of the arduous journey of transporting lychees to the capital.
23 July 2025
The marketing campaign playfully suggests that even the "lychee messengers" of ancient times would find Meituan Waimai incredibly convenient for their delivery needs today. The idea is that if someone who faced the historical challenge of fresh lychee delivery finds modern-day food delivery convenient, then anyone can use Meituan Waimai.
This campaign has been successful in creating a relatable and humorous context for Meituan Waimai's advertising. The phrase has gained traction, appearing in discussions primarily on Weibo and search results related to Meituan Waimai and the movie. The campaign's success lies in its ability to tap into the cultural phenomenon of the movie and create a lighthearted and entertaining way to promote the platform's services.
Meituan Waimai's dominance in the food delivery sector is underscored by its strong market position and successful user experience design. The platform's ease of use has made it a favorite among consumers, with billions of users utilizing the service. The company's ability to innovate and adapt to changing consumer demands has allowed it to maintain its lead in the market.
The societal implications of Meituan Waimai's widespread adoption are significant. The platform's ease of use has made it accessible to a broader demographic, including less tech-savvy individuals and those who were previously hesitant to use online food delivery services. This shift towards on-demand consumption and convenience is changing daily routines, cooking habits, and the local economy.
However, the platform's success also raises concerns about labor conditions, wages, and social welfare for its vast network of delivery riders. The gig economy model, which Meituan Waimai operates under, has been criticized for its treatment of workers. Governments may need to address these concerns and implement policies to protect workers' rights and ensure fair competition in the market.
In conclusion, the trending phrase "荔枝使也觉得美团外卖好使" is more than just a marketing slogan; it represents the significant impact of Meituan Waimai on the food delivery sector and society as a whole. The platform's ease of use, widespread adoption, and cultural relevance have made it a household name in China. As the company continues to innovate and expand its services, it is likely to remain a dominant player in the market for years to come.
