Shan Yichun’s “Galaxy Eye” Look Sparks New Beauty Craze Across China
Chinese pop star Shan Yichun has ignited a new beauty frenzy with what fans are calling her “galaxy eye makeup.” The look first captured worldwide attention during her performance in the finals of the popular music competition “Singer 2025,” and it was cemented in the fashion world when she appeared on the cover of the Chinese edition of V Magazine.
8 August 2025
The eye makeup, which Shan herself describes as a “shattered galaxy,” pairs a matte grey‑beige base with layers of blue and silver glitter that flicker like distant stars. Observers have noted how the effect shifts with the lighting: “it looks like moonlight when you glance down and a sky full of stars when you look up.” The result is a dramatic, luminescent gaze that seems to hold both mystery and tenderness, making it instantly recognizable on stage and in glossy magazine spreads.
Social media has embraced the trend with enthusiasm. The hashtag #单依纯星空眼妆# has been peppered with comments such as “好绝!” (stunning) and “好闪!” (gorgeous), and users frequently liken Shan’s eyes to a “galaxy” (银河) or a “twinkling night sky” (璀璨星辰). The consensus is clear: the combination of the muted matte tones and the sparkling glitter creates a visual that feels both futuristic and soft, a perfect match for Shan’s cool, elegant demeanor.
Much of the buzz revolves around the specific products that bring the look to life. The Chanel Jewelry Button Quadra Eyeshadow palette—a four‑tone set praised for its fine pigment, smooth blendability and resistance to caking—has been named repeatedly in comments and tutorials. Beauty enthusiasts credit the palette’s fine powder formula for allowing the glitter to sit lightly on the skin, ensuring that the effect holds up under the harsh glare of stage lights. In parallel, the trend has also intersected with Urban Decay’s new ambassador campaign, suggesting that the “galaxy” motif is spilling over into broader brand narratives.
Beyond the visual appeal, fans note the practical advantages of the style. The glitter’s reflective qualities help the eyes stand out even in the brightest concert lighting, giving Shan a deeper, more luminous presence that many say enhances her overall performance. Its seamless integration with her wardrobe and hair—often featuring cool tones and sleek lines—has led observers to describe the look as “perfectly harmonious,” a synergy of makeup, fashion, and stagecraft.
The viral momentum has not stayed confined to online chatter. Fan clubs are leveraging the makeup’s popularity to promote magazine sales, concert tickets and other Shan‑related merchandise, turning a makeup trend into a broader promotional engine. While there is no evidence that the phenomenon is reshaping the beauty industry at large, its rapid diffusion across platforms and its association with high‑profile brands illustrate how a single, striking look can capture the imagination of a generation of beauty lovers.
Shan Yichun’s galaxy eye makeup, whether dubbed “starry sky” or “galaxy” in English translations, has become a cultural touchstone in the Chinese entertainment and fashion scenes. Its blend of elegance, sparkle and stage‑ready durability offers a fresh template for artists and makeup artists alike, proving that sometimes a single look can illuminate an entire trend.
