Timeless Elegance: Longines' Centennial Celebration on Beijing's Central Axis

The new Heritage Zulu Time 1925 watch, unveiled at the exhibition, pays tribute to this legacy, featuring a Super-LumiNova night glow coating, an L844.4 movement, and a 72-hour power reserve. Visitors can explore the four main time zones, interact with immersive installations such as "Ergonomic Resonance," "Ergonomic Cube," and "Chrono Balance Sphere," and discover the brand's contribution to the development of multitime zone watches. The exhibition is an excellent opportunity to experience the fusion of Eastern and Western cultures and the innovation that has shaped Longines' watchmaking tradition.

A special section of the exhibition is dedicated to the Beijing Central Axis, a 7.8-kilometer long historical and cultural axis that runs through the city. This section showcases the axis's historical significance, architectural beauty, and cultural importance, highlighting its role as a symbol of Beijing's rich heritage. The axis has a rich history that reflects the city's unique blend of traditional and modern culture, and its connection to the Greenwich Meridian, the starting point for global timekeeping, symbolizes the intersection of Eastern and Western cultures.

As part of the exhibition, a new-generation timepiece has made its debut, attracting significant attention from watch enthusiasts and connoisseurs alike. The highlight of the exhibition is the introduction of the brand-new Pioneer series Zulu Time 1925 wristwatch, which comes in various styles, including a precise steel case, 18K rose gold, or ceramic bezel. The dial is engraved with the commemorative mark "1925-2025," symbolizing a century of excellence in watchmaking. The watch is equipped with the L844.4 movement, offering 72 hours of power reserve and 10 times the antimagnetic performance, perfectly blending power with aesthetics.

Longines' elegant ambassadors, Peng Yu-yen and actor Li Yun-rui, made a stunning appearance at the exhibition, donning the newly launched Longines Pioneer Series Zulu Time 1925 wristwatch. They shared with the audience their understanding and experience of timekeeping and elegance, embodying the essence of Longines' commitment to excellence and refinement. The choice of Peng Yu-yen and Li Yun-rui as elegant ambassadors reflects Longines' dedication to promoting a sense of elegance and poise, inspiring a new generation of watch enthusiasts to appreciate the value of timeless elegance and the art of watchmaking.

The exhibition, held at the Beijing Guan Zhongzhong Axis Line Cultural Museum, is a tribute to the convergence of Eastern culture and Western timekeeping traditions. Through this exhibition, Longines brings together the cultural heritage of East and West, presenting a dialogue between time and space that transcends centuries and showcases the brand's innovative spirit. By hosting the exhibition at this location, Longines demonstrates its commitment to bridging the gap between Eastern and Western cultures, as well as its appreciation for the city's historical significance. The exhibition offers a profound exploration of the mysteries of time, featuring a range of exhibits, including the new Heritage 1925 collection, which showcases the brand's innovative approach to timekeeping. The event is a unique opportunity to witness the intersection of time, culture, and innovation, making it a memorable experience for all attendees.