Zhao Liying’s Long‑Hair Livestreams Spark Viral Fashion Frenzy and Lucrative Brand Partnerships

The buzz began on May 5, 2025, when Zhao posted a summery caption to the micro‑blogging site along with a photo of herself sporting a vibrant pink mane. The image, a departure from her usual short‑cut style, sparked immediate curiosity. Just three days later, she stepped onto a brand‑promotion livestream, her pink tresses catching the camera’s eye and quickly becoming the centerpiece of online commentary. Viewers flooded the chat with descriptors such as “super gentle and elegant” and “beauty doubled,” turning the livestream into a trending moment.

The momentum did not stop there. By June 21, media outlets were still highlighting the pink‑hair appearance, underscoring how the simple change had cemented Zhao’s status as a fashion catalyst. A second wave of attention arrived on the evening of August 12, when the actress appeared in a golden‑hued strap dress, her hair now styled in a sleek, slightly wavy black up‑do. The studio‑released photos showed a different facet of her long‑hair repertoire, proving that the actress can pivot between bold colour and classic sophistication while keeping fans enthralled.

Zhao’s livestreams are more than just a showcase of hair. They are carefully orchestrated collaborations with high‑profile brands. In one instance she shared the virtual stage with two internet celebrity anchors to promote an unnamed luxury label, while another event featured a “Givenchy dinner” streamed to a global audience. A watch brand’s campaign, captioned “with boss @Zhao Liying for a dazzling time‑piece appointment,” further illustrates how her presence can amplify product launches. The involvement of professional stylists—who transformed her hair from pink to black ripples in a matter of weeks—highlights the production value behind each broadcast.

The format also offers a glimpse into the evolving economics of Chinese entertainment. After her 2022 divorce from fellow actor Feng Shaofeng, Zhao’s first public appearance was a livestream, a move that reflected both personal resilience and the growing importance of live commerce as a revenue stream in a market grappling with salary caps for star talent. While the charity livestream hosted by veteran comedian Zhao Benshan on the Yizhibo platform is not directly linked to her, its emphasis on public‑welfare broadcasting underscores the broader trend of celebrities leveraging real‑time video to engage audiences beyond traditional media.

Fans have responded with fervent enthusiasm, often weaving personal anecdotes into their comments. One viewer, Ko Chun, recalled that he had admired Zhao since age 15 and now watches her livestreams to study her acting craft, a testament to lasting impact she has on a generation of aspiring performers. Social media sentiment remains overwhelmingly positive, with phrases such as “炒鸡温柔优雅的老婆” (“super gentle and elegant wife”) and “加速进组” (“hurry up and get into the next filming crew”) peppering the comment sections. The dialogue not only celebrates her aesthetic choices but also signals anticipation for upcoming projects.

In sum, Zhao Liying’s recent long‑hair livestreams illustrate a multifaceted strategy: revitalising personal image, forging lucrative brand alliances, and deepening fan engagement through a medium that bridges entertainment and commerce. As Chinese celebrities continue to navigate an industry where live streaming is becoming as essential as the red carpet, Zhao’s elegant flips and strategic collaborations may well set a template for how star power translates into digital influence.