
Snickers Appoints Wu Lei as Chief Hunger Resistance Officer in China
In a bid to reposition itself as a solution for everyday hunger, Snickers China has appointed popular actor Wu Lei as its brand ambassador, conferring upon him the unique title of "Chief Hunger Resistance Officer." This move is part of a significant marketing initiative launched around July 2025, leveraging the concept of "anti-hunger new energy" to promote Snickers as an indispensable snack for overcoming daily hunger pangs.













