
Miniso's Billion-Dollar Milestone: How IP Products are Redefining Retail Success
Miniso, a popular Chinese brand, has achieved a remarkable milestone with its MINISOLAND global flagship store in Shanghai's Nanjing East Road. Despite being open for only nine months, the store has exceeded 1 billion yuan in sales, with IP series products contributing a staggering 79.6% to the total sales. This impressive performance underscores the brand's successful strategy of leveraging IP series products to drive sales and create a unique shopping experience.


















