JD.com Hosts Successful eSports Promotional Campaign with Saudi Arabia World Cup Ticket Giveaway
JD.com, a major Chinese e-commerce company, recently announced an eSports promotional campaign, giving away tickets to the Saudi Arabia eSports World Cup, which will be held from July 7 to August 25. The event, known as JD.com's eSports Day Saudi Arabia World Cup Ticket Giveaway, was launched on June 12th as part of the company's larger 618 shopping festival. On this day, JD.com hosted a livestream event on its 'JD Top Player' channel, featuring live streaming starting at 10:00 AM, where viewers could participate in Q&A sessions, win gaming gift packages, and get a chance to win an all-expenses-paid 8-day trip to Saudi Arabia for the eSports World Cup.
12 June 2025
The event also included interactive activities, such as game sound guessing games, cosplay dance prediction events, and chances to win autographed merchandise from professional players. JDG.NoFear, a JD Gaming team player, participated as a JD 618 Surprise Ambassador, while Paraboy from the Beijing JDG team joined the promotions. The JDG esports team also collaborated with Haier appliances for special promotional content. Users could participate in the event by opening the JD APP and searching for '电竞惊喜日' (eSports Surprise Day), watching livestreams for chances to win prizes, participating in Q&A sessions, and playing online games with professional players.
The campaign has generated significant social media activity, with multiple influencers and official accounts, including JDG team members and corporate partners like Haier, promoting the event. The sentiment is primarily promotional and positive, with several key observations, including the significant engagement through multiple channels, such as live streaming events, interactive AI photo opportunities with eSports players, gaming equipment promotional deals, and opportunities for fans to play games with professional players. The promotion appears to be well-received as part of a larger eSports marketing campaign, with no visible negative reactions in the social media posts.
The event involves several parties collaborating to offer gaming equipment deals, opportunities to win Saudi eSports World Cup tickets, and interactive experiences with professional players. Participating brands include Haier, Nubia Red Magic, Razer, and Lenovo Legion, offering special deals and promotional offers. The Saudi Arabia eSports World Cup trip is particularly notable, representing growing connections between Chinese eSports and international gaming events, with Saudi Arabia making significant investments in the global gaming industry. Overall, the JD.com eSports Day Saudi Arabia World Cup Ticket Giveaway event has been successful in driving engagement with JD's broader eSports and 618 shopping festival initiatives.
