‘Lose 1 Jin, Save 30 Yuan’: Ningbo Community Offers Property‑Fee Discounts for Weight‑Loss Challenge
In a quiet residential enclave of Ningbo, a coastal city in China’s Zhejiang province, a modest‑priced incentive is turning the community into a makeshift gym. Starting on June 20 and running through September 19, 2025, the local property management office has invited homeowners between 18 and 60 to join what it calls the “Jinjin Bijiiao Burning Fat Challenge.” The premise is simple but striking: lose one jin – roughly half a kilogram, or a little over a pound – and receive a 30‑yuan (about US $4.30) discount on the 2025 property‑management fees. Each household may enter only one participant, and the deductions stack for every jin shed, up to the total amount actually lost.
16 August 2025
The scheme, which could be summed up in English as “Lose 1 jin, get 30 yuan off your property fees,” may sound like an odd mix of health promotion and bill‑collection, yet the response has been overwhelmingly positive. By mid‑August, more than a hundred families had signed up, shedding an average of four jin (about two kilograms) each. One resident – whose name the management office chose not to disclose – managed to drop thirteen jin, a reduction that translated into a 390‑yuan (≈ $56) credit on his monthly fees.
To support the challenge, the property‑service centre converted part of the complex into a “fat‑reduction space” stocked with stationary bikes, hula‑hoops, skipping ropes and yoga mats. Residents quickly organized informal fitness groups, turning solitary workouts into communal sessions. The initiative has not only increased usage of the on‑site equipment but also fostered a sense of camaraderie, with neighbours cheering each other’s progress on the community’s WeChat and Weibo feeds.
The social media buzz has been particularly telling. On Weibo, the phrase “减肥1斤可抵物业费30元” – literally “lose 1 jin, offset 30 yuan of property fees” – has trended, spawning comments that blend admiration with humor. One user likened the program to “piggy‑backing a treadmill,” while another quipped that “even property management is offering weight‑loss benefits – welcome to the era of national slimming.” Many netizens called the policy a “win‑win,” noting that healthier residents mean fewer health‑related emergencies, a more vibrant neighborhood atmosphere, and a steadier stream of fee payments for the management office.
The rationale behind the program is two‑fold. First, it aligns the financial interests of the management company with the personal health goals of its clients: the more weight residents lose, the more the management can reduce fees, easing cash‑flow pressures while encouraging a healthier population. Second, it leverages the communal nature of Chinese residential blocks, where shared facilities and collective activities have long been a part of daily life.
For outsiders, the initiative may seem a quirky footnote, but it underscores a broader trend in China’s urban centers where local authorities and private firms are experimenting with behavioural incentives to address public‑health challenges. By converting a routine expense – the monthly property‑management bill – into a tangible reward for lifestyle change, the Ningbo community has crafted a model that other districts might watch with interest.
As the September deadline approaches, the property management office plans to tally the final weight‑loss figures and issue the corresponding fee adjustments. Whether the challenge will spark a longer‑term shift toward health‑oriented community policies remains to be seen, but for the participating households their scales have become small, but powerful, calculators of both personal progress and financial gain.