Louis Vuitton's Groundbreaking Shanghai Fashion Show Livestream
The LV Shanghai fashion show livestream, which took place on June 26, 2025, at 21:30, has sparked heated discussions among netizens. As the first Asian host to lead a global LV event, He Junlin's appointment as the main host has broken the brand's traditional "hostless" format for its shows. The event, themed "#LV非凡之旅#" (LV Extraordinary Journey), was held at the newly built "Louis Vuitton Giant Wheel" building in Shanghai, covering an area of 1600 square meters.
26 June 2025
The livestream, which was broadcast on various platforms including LV's official Weibo and WeChat accounts, as well as Douyin, featured a star-studded lineup, including Gong Jun, Zhu Yilong, Bai Jingting, and Liu Yifei, among others. The show's innovative format, which combined fashion, art, and entertainment, was well-received by audiences, with many praising the event's creativity and spectacle. However, some netizens have also raised questions about He Junlin's hosting role, with some expressing concerns about his lack of experience as a host. Despite this, He's professional background as a broadcasting student at the China Media University and his existing relationship with the brand as an ambassador have been cited as evidence of his suitability for the role.
This event marks a significant moment in the brand's history and reflects the growing importance of the Asian market in the global fashion industry. The convergence of fashion and idol culture has become increasingly prominent in recent years, with the Louis Vuitton 2024 early autumn show, held at the Shanghai Long Museum West Bund, being a prime example. The event drew attention from fans and fashion enthusiasts alike, with K-pop idol The8 from SEVENTEEN attending the show. The presence of celebrities at fashion shows has created a new era of "see-now, buy-now" consumption, where fans can instantly purchase the products they see on the runway or on their favorite celebrities.
As the fashion industry continues to evolve, it is likely that we will see more collaborations between fashion brands and celebrities, as well as a greater emphasis on social media and influencer marketing. The discussion on Weibo, a popular Chinese social media platform, began to gain momentum as the Louis Vuitton Shanghai show approached, with fans and fashion enthusiasts sharing their excitement and anticipation for the event. The hashtag #LVMenAW25 began trending, with users sharing their thoughts on the brand's latest menswear collection. Meanwhile, fans of the brand's celebrity ambassadors took to Weibo to share their support and enthusiasm for the show.
Xu Minghao's fashion sense has also been making waves at the LV大秀直播, with the singer and actor's sleek, high-end style garnering significant attention from fashion enthusiasts and fans alike. His bold and eclectic approach to fashion, often blending streetwear with luxury elements, has been a subject of interest among Chinese Pop enthusiasts. As Xu Minghao takes to the stage, his sense of style is undoubtedly one to watch, offering a glimpse into the world of high-end fashion and the evolving landscape of Chinese pop culture. The overall tone on Weibo remained upbeat and excited, with many users counting down the days until the show and sharing their predictions for the upcoming collection. As the live stream of the show began, Weibo users took to the platform to share their reactions and thoughts on the designs, with many praising the brand's creativity and attention to detail.