Wang Yibo and Tailg Electric Vehicles: A 3-Year Partnership Redefining China's EV Industry
The partnership between Wang Yibo and Tailg Electric Vehicles has been a highly successful one, with Wang Yibo serving as the global brand ambassador for Tailg for three consecutive years. As a leading manufacturer of long-range electric vehicles, Tailg appointed Wang Yibo as their first-ever global brand ambassador, and the collaboration has gone beyond traditional endorsement to create an emotional resonance between the brand's values and Wang Yibo's positive image.
3 June 2025
The partnership has been marked by various high-profile appearances and marketing campaigns, particularly focusing on the long-range capability of Tailg's electric vehicles. Wang Yibo has appeared in promotional materials and advertisements, including the high-profile Hunan TV New Year's Eve Show, and has been the face of Tailg's Urban Riding Series. The brand has emphasized 'long-range endurance' as a key feature, with a new advertisement campaign launched in 2025 featuring Wang Yibo and the new Tailg Super S model.
The partnership focuses on themes of passion, exploration, and breaking through limits, with marketing emphasizing the combination of Yibo's cool image with Tailg's core technology. The campaign uses hashtags such as #台铃王一博长续航的热爱# and #王一博台铃三年超长待机#, which have generated significant engagement and connected the brand's "long-lasting" message with the longstanding partnership. The marketing message of passion and exploration ("热爱") resonates with the audience, and the product's features, including long battery life, advanced technology, and stylish design, have been well-received by consumers.
The public response to the partnership has been overwhelmingly positive, with fans showing strong enthusiasm and appreciation for Wang Yibo's renewal with Tailg. Fans have noted his "unmatched commercial value" and the natural fit between his dynamic image and Tailg's brand positioning. The partnership has reinforced consumer trust and brand loyalty, with the brand's market share rising to approximately 12.6% by 2022, establishing itself as one of the top three players in the electric two-wheeler industry.
The three-year partnership has had significant implications for the industry, with Tailg positioning itself as a leader in long-range battery technology and setting new industry standards for battery life and performance. The collaboration has also elevated Tailg's brand image, helping it transition from a purely functional product to a lifestyle choice for young consumers. Additionally, the partnership has contributed to market consolidation, with market share increasingly concentrating among top players, and has supported Tailg's international ambitions, particularly in Southeast Asian markets.
The success of the partnership has also had social and cultural implications, bridging traditional transportation needs with youth culture and making electric vehicles more appealing to younger generations. The sustained three-year partnership shows a maturation in celebrity endorsements, moving beyond short-term popularity boosts to long-term brand building. Furthermore, the focus on long-range capabilities has helped normalize electric vehicles as practical alternatives to traditional transportation, contributing to environmental awareness and the evolution of celebrity influence.
Overall, the partnership between Wang Yibo and Tailg Electric Vehicles represents a shift in China's electric vehicle industry from pure price competition to brand value and technological innovation. The collaboration's longevity and success demonstrate the potential for long-term partnerships between celebrities and brands to drive consumer interest, reinforce brand loyalty, and contribute to industry growth and development.
