
HeyTea Halts Franchising to Focus on Brand Quality and User Experience
HeyTea, a leading tea beverage brand in China, has announced that it will temporarily stop accepting franchise applications, rejecting the blind expansion of storefronts and refocusing on users and the brand. This move has sparked widespread discussion among industry insiders, who believe it is a strategic adjustment to avoid low-price competition and internal volume expansion. According to internal emails, HeyTea's decision is based on the company's recognition that the new tea beverage industry is still in its early stages and has been harmed by meaningless price wars and excessive expansion.

















