Elderly Chengdu Retiree Scammed by AI‑Boosted Livestream E‑Commerce Scheme Sparks Outcry and Calls for Stricter Regulation
A quiet suburb of Chengdu was thrust into the national spotlight this summer when a 74‑year‑old retiree, identified only by his surname Li, was duped into signing a contract to become a live‑streaming e‑commerce seller. The agreement, marketed as an “AI‑enhanced live‑streaming” opportunity, required Li to pay a fee of 2,690 yuan (about $380). The price of the promise was modest, but the betrayal of trust has ignited a firestorm of outrage across China’s social‑media landscape and sparked fresh calls for stricter oversight of the country’s booming live‑stream commerce sector.











