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Entertainment

‘The Journey of Legend’ Sets Streaming Records, Merges Wuxia Drama with Brand Partnerships and Cultural Push

The Chinese streaming landscape lit up on the evening of September 11, 2025, when the wuxia drama “Fu Shan Hai” – rendered in English as “The Journey of Legend” – began its simultaneous broadcast on iQIYI and Tencent Video. The six‑pm launch, timed for prime‑time viewers across the country, was met with a torrent of comments on Weibo, the nation’s leading social network, where the show quickly vaulted to the top of the platform’s hot‑list.