Discovering Jilin's Beauty: Li Ziqi's New E-commerce Initiative Spotlights China's Hidden Gem
Li Ziqi, the renowned video blogger celebrated for her mesmerizing portrayals of traditional Chinese life and landscapes, has recently turned her lens towards the majestic beauty of Jilin province. Through her unique narrative style and breathtaking visuals, she has captured the serene landscapes along the Songhua River, the vibrant scenes of Yanbian Prefecture, and the ancient wisdom embodied in the Changbai Mountains. This move, part of the 5th China New E-commerce Congress, aims to showcase Jilin's natural wonders, cultural richness, and local flavors to a global audience.
26 July 2025
Li Ziqi's influence extends far beyond her millions of followers. Her decision to highlight Jilin is expected to significantly boost the province's tourism and bring its unique charm to the forefront of global attention. Through her work, Jilin's cultural and natural heritage is not just preserved but celebrated, offering viewers a chance to explore and appreciate the province's hidden gems.
The campaign, under the hashtag #李子柒眼中的吉林之美# (The Beauty of Jilin Through Li Ziqi's Eyes), has sparked widespread interest on social media platforms, with users expressing a renewed desire to visit Jilin and immerse themselves in its culture. This initiative is more than a promotional campaign; it represents a significant cultural exchange, leveraging Li Ziqi's soft power to bridge cultural divides and promote Chinese landscapes and traditions globally.
As discussions surrounding this initiative continue to grow, so does the anticipation for witnessing Jilin through the eyes of Li Ziqi. Her work transcends mere visuals, offering a gateway for the world to experience the essence of Jilin's beauty, culture, and spirit. Through her lens, Jilin's story is not just being told; it's being lived and shared, inviting the world to partake in its wonders.
