Free Pass to Explore: 'Ne Zha 2' Ticket Holders Get Complimentary Access to Scenic Spots
As the Chinese animated film "Ne Zha 2" continues to soar at the box office, ranking 8th globally in terms of ticket sales, various tourist attractions in Shandong Province are offering special discounts and promotions to fans of the movie. By presenting a ticket stub from the film, visitors can enjoy free or discounted admission to several scenic spots, encouraging a fusion of cinematic experience and tourism. This move not only celebrates the film's success but also aims to boost local tourism, providing an innovative approach to cultural and entertainment consumption.

22 February 2025
The scenic areas participating in this promotion include the Haixin Exploration Center in Qingdao, the Lushan National Forest Park in Zibo, the Nanshan Scenic Area in Longkou, Yantai, the Xinfushan Scenic Area in Tai'an, and both the Yimeng Mountain Guilong Scenic Area and the Yimeng Mountain Yunmeng Scenic Area in Linyi, among others. Each of these destinations offers unique attractions, from scientific explorations and natural landscapes to historical and cultural experiences, catering to a wide range of interests. This initiative marks a creative synergy between the film industry and the tourism sector, leveraging the popularity of "Ne Zha 2" to attract more visitors to these scenic areas.
The promotion has been gaining traction on social media, with many netizens expressing surprise and delight at the opportunity to visit popular attractions for free. The campaign allows holders of Nezha 2 movie tickets to gain complimentary access to various scenic spots, simply by presenting their physical ticket stubs. This move is seen as a clever marketing strategy to promote the film while also boosting tourism in participating regions. With many moviegoers taking to social media to express their excitement and regret at not keeping their ticket stubs, it's clear that this initiative has struck a chord with the public.

Participating scenic spots include Hunan Zhangjiajie National Forest Park, which offers unlimited free entry for the rest of the year to visitors who purchase a ticket to the park. Other participating spots include Shaanxi Xianyang Li Jing's Former Residence and Sanyuan City God Temple, Tianjin Panshan Scenic Area, Henan Nanyang Laojie Ridge Scenic Area, and Shandong Zibo Lushan Scenic Area, all of which are offering free admission to visitors who present their "Nezha 2" ticket stubs. Tourists are encouraged to keep their ticket stubs and take advantage of this opportunity to explore these beautiful scenic spots for free.

This collaboration not only underscores the movie's impact on popular culture but also serves as a creative strategy to boost local tourism. The initiative is expected to attract a significant number of "Ne Zha" fans to the region, providing an economic stimulus while allowing visitors to immerse themselves in the stunning natural beauty of these scenic areas. As the entertainment industry continues to find new ways to engage with its audience and support local economies, this partnership between "Ne Zha 2" and the participating scenic spots stands out as a promising model for future collaborations, highlighting the intersection of pop culture and tourism.
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