Star-Studded Live Streaming Sales Yield Minimal Returns: Anhui Cunshi Culture Promotion Co., Ltd. Pays 33,000 Yuan but Only Sells One Package of Edible Fungus
In recent days, the once thriving market of celebrity live streaming on Chinese e-commerce platforms has been steadily losing its bubble as a large number of artists have been suspended due to heated discussions. Against this backdrop, a startling event has come to light involving a star and an Anhui e-commerce company.
23 November 2023
On November 21st, Anhui Cunshi Culture Promotion Co., Ltd. reported that they had paid a staggering 33,000 yuan as a position fee for Du Xuzhou's live streaming sales on October 27th. In return, the company was only able to sell one package of edible fungus with a sales volume of just 64.9 yuan. Despite requesting a refund, they were refused.
This incident has sparked widespread reactions and inflammatory remarks from netizens on Chinese social media platforms like Weibo. Many users have expressed dissatisfaction with the company's decision to pay such a high fee for a live streaming event that yielded minimal sales.
The consensus seems to be that being a vlogger requires more than just having fame - it necessitates understanding of products, fluent presentation skills, and warmth. One user sarcastically joked, "If I give you 10,000 yuan, can I have all my relatives buy one bag for each person? It's just a joke. Why do we need to pay the position fee? Can't selling a package be sold with a commission for each sale?"
Some netizens pointed out that the position fee is essentially like gambling, as you never know whether you will succeed in selling products or not. They labeled the outcome as "extreme results, full of pits," stating that everyone falls into these pits, particularly common people who are more susceptible to such marketing strategies.
However, there were also users who defended the concept of live streaming and argued that it's a legitimate way for celebrities to promote products. They pointed out that becoming a vlogger requires more than just fame - one needs product knowledge, fluency in introducing products, and warmth towards viewers.
In light of this incident, legal experts have weighed in, suggesting that negotiations are an option, or if the dispute cannot be resolved through negotiation, it could be taken to court as a potential unfair business practice. The lawyers argue that a more balanced and fair agreement should be reached between the company and the celebrity to prevent such situations in the future.
The identity of Du Xuzhou is currently unknown, but some onlookers believe he may have previously acted in various films or TV dramas. His recent problem with live streaming aside, he faced controversy earlier this year for participating in Myanmar's military conflict, which sparked outrage among netizens.
As the bubble of celebrity live streaming continues to deflate, some users have questioned its legitimacy as a marketing strategy. However, it remains a popular phenomenon and many retailers still believe in its potential to boost sales. The incident involving Du Xuzhou has raised questions on the ethics of live streaming and its effectiveness in reaching potential consumers.
In conclusion, this event has highlighted the need for clear contract stipulations when hiring celebrities or influencers. It's crucial to avoid situations like this that can lead to potential financial losses for both parties involved. As
