Unraveling the Vogue Controversy: A Spirited Social Media Exchange in China

A recent exchange on Chinese social media has been dominated by discussions revolving around the Vogue editor and their interactions with Netizens. The controversy started when VOGUE editors posted messages that sparked back-and-forth banter between them and Weibo users.

Background Image

2 December 2023

The first image shows a group of people having fun, highlighting a positive and social atmosphere. This scene seems to be an embodiment of the friendly exchange on Chinese social media platforms. Three individuals are wearing cat ears, adding an element of playfulness and humor. The group is seen smiling and standing close together, suggesting camaraderie and unity.

The second image depicts a man and a woman posing for a photo in front of an advertisement or magazine cover. The woman is sitting on the floor while the man stands next to her, adding a fun dynamic to the scene. She has visible tattoos and black boots, giving the picture a nonconformist touch. This image appears to symbolize the unconventional approach adopted by VOGUE editors in their interactions with Netizens.

The third picture features three women standing in front of a blue curtain, dressed elegantly for an event or photoshoot. A man is seen standing behind them, possibly helping with the event or taking pictures. This image might represent the professionalism and dedication of VOGUE editors towards their work.

The fourth image shows an ongoing conversation between two people who speak different languages - one in Chinese and the other in English. The conversation seems to be happening within a messaging app or social media platform, suggesting that it might reflect the global nature of Vogue's operations and its interactions with Netizens from diverse backgrounds.

The controversy started when VOGUE editors posted messages that sparked a series of retorts from Weibo users. The heated exchange revolved around various topics, including the fashion magazine's cover designs and treatment of its employees. Some users expressed their disappointment over the recent Vogue covers, calling them "basic" and uninspired. Others criticized the lack of support shown by the magazine towards its editors, implying that they have internal issues within their organization.

The VOGUE editor responded to the criticism with a series of retorts on social media, defending their work and challenging the Netizens' opinions. The editor claimed that their standards should match those of the top five and questioned why more creative ideas were not being explored in Vogue covers. They also criticized recent events in Shanghai, suggesting that they did not live up to expectations.

The exchange between VOGUE editors and Netizens has sparked a lively conversation on Chinese social media platforms, with users expressing their diverse views on the matter. Some users showed support for the editor's work, praising their creativity and skill. Others criticized the editor's aggressive response towards criticism and urged them to listen more carefully to feedback from Netizens.

The controversy highlights the dynamic and often lively nature of public discourse on Chinese social media platforms. It also underscores the important role that fashion magazines like Vogue play in shaping cultural trends and influencing societal attitudes towards aesthetics and style. As the exchange continues to unfold, it will be interesting to see how both VOGUE editors and Netizens engage with each other and how the controversy shapes future discussions on fashion and design in China.