Yang Mi Endorses Crystal Core: A New Chapter in Her Diversifying Brand Collaborations

Yang Mi, a popular Chinese actress and model, has recently endorsed Crystal Core, a new professional combat career game by Jinghe. This move marks a significant development in her endorsement career, as she continues to diversify her brand collaborations beyond the television industry.

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9 November 2023

The partnership between Yang Mi and Jinghe is not just another brand endorsement; it reflects the market's recognition of her commercial value. With her immense popularity and high compatibility with different categories, Crystal Core becomes the latest platform for the actress to showcase her versatility and influence in the entertainment industry.

Fans on Weibo, China's most prominent social media platform, have been quick to react. They praise Yang Mi's beauty and excitement about the new endorsement. One user comments, "Yang Mi is so beautiful! Review of high-definition YM pictures!" Another adds, "The dazzling red and heart-stirring go together, which is originally @Yang Mi's ultimate shining charm when appearing at Atlantis! Together with the core brand spokesman @ Yang mi to explore a new world, feel the unique sweet Peng heat!"

Apart from the praise, some fans have also expressed their eagerness for the actress to participate in the game. A user suggests, "Little Rabbit received a request from our ambassador Mi sister. What should she call herself in Atlan? Submit a game ID you think is perfectly suitable for MI sister in the comment area!" This showcases the dedication of Yang Mi's fans and their creativity in merging her on-screen persona with the digital world.

Moreover, the endorsement has also sparked debates among Weibo users about the game's quality, with some expressing skepticism towards its promotion as "China's first." One user comments, "The game is not so great, and its promotion is China's first," while another adds, "Alright, alright, alright." This highlights mixed opinions about the game but underscores the significance of its endorsement by a high-profile celebrity like Yang Mi.

Despite some criticisms, most fans express their enthusiasm for the partnership between Yang Mi and Crystal Core. One user comments, "This girl is called Yang Mi, she is not a model! The Yin heart like the cloud flow, the clouds have turned. - `Cloud Heart` Punches the sky with all your might, and the stars crash to pieces. - `Crashed Stars`" Another adds, "Sweet Blast." This showcases the warm reception of Yang Mi's endorsement by her fans and their excitement for her collaboration with Crystal Core.

In conclusion, Yang Mi's endorsement of Crystal Core represents more than just a brand partnership. It signifies her continuous expansion in the entertainment industry and the recognition of her commercial value. The reactions from Weibo netizens showcase their admiration for the actress and their eagerness to see her explore new roles within the game. Despite some criticisms about the quality of the endorsed game, Yang Mi's influence as a brand ambassador remains undeniable.