Subscribe to our Newsletter

Stay updated with the latest news and trends

Get the latest updates

Subscribe to our newsletter to stay informed about trending topics.

Quick Links

Newsletter

Get the latest updates

Subscribe to our newsletter to stay informed about trending topics.

Double 11 Pre-Sale Event: Tmall's Biggest Online Shopping Extravaganza in China

The online shopping world is abuzz with anticipation as Tmall's pre-sale event for the Double 11 festival is set to begin at 8 PM tonight. This shopping extravaganza, organized by Alibaba's subsidiary, Tmall, is known as the biggest online shopping event in China.

Background Image

28 February 2024

This year's event has captured the attention of netizens on Weibo, China's version of Twitter, with major brands like 200,000 brands with big cat head offerings, set to land in major cities from October 20th. The promotion is heavily featured on Weibo with many users expressing their excitement and anticipation for the event. One particular post, by a cat with a large head, has captured the attention of many Weibo users.
The post reads, "Bigly inform you, my cat's head has more material! From October 20th, 60 major brands with big name cat heads will land on streets in major cities! Remember to walk down the street and check if my big head is impressive enough ~ Don't miss the live pre-sale of Double 11 at 8 PM on October 24th!
Big brand goodies are super touching! Save money, I am a cat with skills → Turn + Follow, draw 20 prizes to give away a big package of added ingredients." The use of a cat with a large head as a promotional tool seems to have been effective in generating interest among Weibo users. Many netizens expressed excitement for the live pre-sale event, while some even plan to follow the cat account for a chance to win a big package of added ingredients. Other posts on Weibo provide information on how users can save more by shopping at Tmall during the Double 11 sales event. One such post encourages users to view a link and get a coupon code, while another video challenges people to see how many red envelopes they can collect by checking out the post.
Li Jiaqi, a popular Chinese livestreamer, known for her beauty product lists, is also generating buzz with her Double 11 Beauty Festival list, which is scheduled for October 24th. In her live preview of the sale, Li Jiaqi cautions viewers, "Even if you don't buy anything, you still have no money.
Even if you buy something, you also have no money. This means that buying things are free of charge. Why not buy when it is free?" While some netizens are looking forward to the prospect of shopping and saving money during Double 11, others are more skeptical. One post reads, "Nothing worth buying." However, this sentiment does not seem to be prevailing as most people are actively searching for deals and planning their shopping strategy.
In addition to the live broadcasts by popular livestreamers like Li Jiaqi, there are also lists of products that people can add to their carts during the sale. One such list includes oil payment persons, which suggests that users can use certain types of payment methods to get additional discounts or benefits. As the Double 11 festival approaches, Tmall is gearing up to offer incredible discounts and bargains to millions of shoppers across China. With so many exciting offers and promotions on the horizon, it's no wonder that netizens are eagerly awaiting the start of the Double 11 pre-sale event on Weibo tonight.


Advertisement