Xiaomi's Live Broadcast Blunder: Technical Issues Mar CEO Lei Jun's Summer Testing Base Unveiling

The live broadcast, which was held on August 17th, was supposed to showcase the company's latest achievements, including the testing of its autonomous driving technology. However, the event was plagued by problems from the start, with Lei Jun's microphone malfunctioning and the video feed freezing multiple times.

Despite the technical issues, the live broadcast still managed to attract a large audience, with over 100,000 viewers tuning in at its peak. However, the number of viewers declined significantly as the broadcast continued, with some users complaining about the poor quality of the video and audio.

Weibo netizens were quick to react to the technical issues, with some users expressing sympathy for Lei Jun and the Xiaomi team. "This live broadcast is a bit of a mess, but I still have to admire Lei Jun's dedication," wrote one user. "He's so successful, but he's still willing to work so hard."

Others were more critical, with some users calling for the team responsible for the live broadcast to be fired. "The team that was in charge of this live broadcast should be sacked," wrote one user. "Not only did they fail to ensure that the equipment was working properly, but they also made Lei Jun look tired and haggard."

Despite the technical issues, the live broadcast still managed to generate a significant amount of buzz on social media, with the hashtag #LeiJunLiveBroadcastMalfunction trending on Weibo. Some users even joked that the technical issues had actually helped to generate more publicity for the company. "This live broadcast was a mistake, but it's actually helped to create a buzz around the company," wrote one user. "Maybe this is an example of '塞翁失马焉知非福' [when life gives you lemons, make lemonade]?"

The incident has also sparked a debate about the importance of live broadcasting in the tech industry. Some users argued that live broadcasting is a crucial way for companies to connect with their customers and showcase their products, while others argued that it is not worth the risk of technical issues.

In response to the criticism, Xiaomi's president, Lu Weibing, issued an apology on Weibo, stating that the company would take steps to improve the quality of its live broadcasts in the future. "We apologize for the technical issues that occurred during the live broadcast," he wrote. "We will work to improve the quality of our live broadcasts to ensure that our users have a better experience."

The incident has also raised questions about the pressure on tech executives to constantly perform and present a perfect image. Lei Jun is known for his high energy and charisma, but some users expressed concern that he may be pushing himself too hard. "Lei Jun is so dedicated, but he needs to take care of himself too," wrote one user. "He can't keep going at this pace forever."

Overall, the live broadcast malfunction has sparked a lively debate on Weibo, with users weighing in on everything from the importance of live broadcasting to the pressure on tech executives. While the incident was certainly embarrassing for Xiaomi, it has also generated a significant amount of buzz and publicity for the company.