Buick Unveils High-End New Energy Sub-Brand Zhi Jing with Luxury Electric MPV Debut
Buick has unveiled its high-end new energy sub-brand, "至境", and introduced its first mass-produced model, the "世家", positioned as a million-level electric flagship luxury MPV. The "至境" brand is based on the "逍遥" super-fusion architecture, which will support the launch of six new all-electric models in the next year, covering MPV, sedan, and SUV segments, including plug-in hybrid, pure electric, and extended-range electric vehicles.

22 April 2025
The "逍遥" super-fusion architecture boasts a 3+3+3 multi-expansion capability, enabling it to support three types of vehicle bodies, three new energy technologies, and three drive modes. Buick has partnered with Ningde Times to launch the industry's first 6C LFP fast-charging battery, with a peak charging power of 640kW, allowing for 350 kilometers of range after just 10 minutes of charging.
The "逍遥" architecture integrates four core technologies: power domain, chassis domain, intelligent driving domain, and intelligent cockpit domain, representing a new height of indigenous research and development capabilities. Buick will also collaborate with Momenta to deploy L2++ intelligent auxiliary driving technology in 2025 and achieve L3 capability in 2026. The new "逍遥" architecture features an "intelligent large health cabin" equipped with a Qualcomm 8775 chip, 8-screen digital space, and a cloud-based AI model hub.

The Buick "世家" is a million-level super-luxury new energy MPV that embodies the "至境-OMPV" concept, creating a dynamic and organic space that transcends traditional MPV experiences. The "世家" will be available in pure electric and plug-in hybrid versions, making it the most powerful MPV in the intelligent electric era. Over the next 12 months, a range of MPV, SUV, and sedan models based on the "逍遥" architecture will be launched, catering to diverse high-end new energy mobility needs.
Buick's new energy technology highlights include the Otton Energy 2.0 multi-drive platform, L2++ level combined auxiliary driving capability, ten-posture zero-gravity floating seats, and five-constant comfort body sensory cabins. The company has partnered with Ningde Times to launch the industry's first 6C LFP fast-charging battery and will deploy L2 city auxiliary driving technology in 2025.
The Buick GL8, also known as the "世家", has long been a benchmark in the MPV market, renowned for its exceptional product and brand power. With its philosophy of "行稳、精质、舒享、远见", the GL8 has redefined the concept of a super-luxury new energy MPV, addressing traditional pain points and setting a new standard for the industry. As the first model under the new "至境" brand, the GL8 embodies the perfect blend of heritage and innovation, making it a game-changer in the MPV market.

Buick's new energy strategy involves expanding its electric vehicle lineup to cater to diverse user needs and solidify its dominance in the MPV market. The company aims to provide customers with a wider range of choices, from family-friendly MPVs to stylish sedans and versatile SUVs, and capitalize on the growing demand for eco-friendly and sustainable transportation solutions. With its strong foundation in manufacturing and technology, Buick is well-positioned to make a significant impact in the electric vehicle market and take its brand to the next level.
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